Gawker Media’s Nick Denton: Anyone Want to Buy a Blog?
by Peter Kafka
Posted on November 12, 2008 at 3:49 PM PT
Yes, this is the third post I’ve written today about Gawker Media’s Nick Denton, who seems to prefer to get all of his news out at the same time.
But briefly:
- Denton has put Consumerist, his, um, pro-consumer site, up for sale.
- Denton is folding Valleywag, his Gawker-for-techies site, into…Gawker. Editor Owen Thomas will keep his job, and essentially become Gawker’s man in Silicon Valley. Writer Paul Boutin will contribute some stories, but likely fewer.
- Denton has more moves to come. Conveniently, he has provided a playbook for them via his post this morning, in which he spells out what Internet publishers should do in the face of a cratering ad market. Educated guess: If you sell ads for Denton, or work for one of his most successful titles (Gawker, gadget site Gizmodo, videogame site Kotaku), there are decent odds you will get to continue doing so in the future. Everybody else, all bets are off. Then again, that’s the same position that all those with a job in media finds themselves in these days. Cheers!
