Comments on: Citi Still Spending Money on Marketing; Facebook Will Get a Few Pennies http://mediamemo.allthingsd.com/20081124/citi-still-spending-money-on-marketing-and-facebook-will-get-a-few-pennies/ by Peter Kafka Wed, 25 Nov 2009 22:15:55 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: elo sloane http://mediamemo.allthingsd.com/20081124/citi-still-spending-money-on-marketing-and-facebook-will-get-a-few-pennies/comment-page-1/#comment-682 elo sloane Sun, 30 Nov 2008 17:29:56 +0000 http://mediamemo.allthingsd.com/?p=1360#comment-682 Dr. Tantillo did a post on his <a href="http://blog.marketingdoctor.tv" rel="nofollow"> a marketing blog</a> on Citigroup last week, when its stock was down at $3.77. Since he blogs from a branding angle, he tied their failed management to failed marketing, maintaining that Citigroup (like many other banks) has strayed from its banking roots: "Leading with marketing rather than deal finance would have shown that the basic natures of a bank and an insurance company are very different, and combining them would only dilute both." <a href="http://blog.marketingdoctor.tv/2008/11/22/brand-winners-and-losers-pirates-and-citigroup.aspx" rel="nofollow">Full post </a> Any marketing by Citigroup seems ridiculous at this point, but Tantillo would say that targeted ad buys make much more sense than the 'big-blast' campaigns. (He has railed against Super Bowl ads as a waste of money.) Dr. Tantillo did a post on his a marketing blog on Citigroup last week, when its stock was down at $3.77. Since he blogs from a branding angle, he tied their failed management to failed marketing, maintaining that Citigroup (like many other banks) has strayed from its banking roots:

“Leading with marketing rather than deal finance would have shown that the basic natures of a bank and an insurance company are very different, and combining them would only dilute both.”

Full post

Any marketing by Citigroup seems ridiculous at this point, but Tantillo would say that targeted ad buys make much more sense than the ‘big-blast’ campaigns. (He has railed against Super Bowl ads as a waste of money.)

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