Comments on: Short Attention Span Theater: Web Video Watchers Bail Fast

By: The Nonprofit Challenge: Be Clearly Unique but Cooperative | JGooders Blog

The Nonprofit Challenge: Be Clearly Unique but Cooperative | JGooders Blog — Sun, 11 Oct 2009 13:13:19 +0000

[...] world, and perhaps even more so in the field of online giving. With attention spans reduced to under sixty seconds, social activists must not only prove the worthiness and uniqueness of their cause, but also [...]

By: Loud.com News» Blog Archive » Short Attention Span: Viral Video And The Content Dilemma

Fri, 16 Jan 2009 23:10:18 +0000

[...] below chart, compiled by TubeMogul and commented on by author Peter Kafka over at All Things Digital, suggests that the fall-out for anything over one minute viral videos is actually more than 50%. [...]

By: simo righini

simo righini — Fri, 09 Jan 2009 13:53:06 +0000

i wish i could see a multi media attention comparison chart (tv ad, tv movie, youtube video, fox video etc..) do you have it?

By: YouTube Watchers Boast A Very Short Attention Span, Over and Over Again | Peter Kafka | MediaMemo | AllThingsD

Thu, 08 Jan 2009 23:45:29 +0000

[...] estimate for YouTube, via Hitwise: 112 minutes per user. That makes sense, given that other research outfits estimate that most users bail after the first minute of any online video. That’s still a staggering number, though, given that Hitwise pegged that number at 3 minutes [...]

By: David H Deans

David H Deans — Fri, 28 Nov 2008 14:26:49 +0000

Perhaps people that view videos today are more inclined to value their time, especially when compared to the legacy TV model. Mass media advertising on TV was all about “impressions” — engagement in the content was never a requirement. A recent study of YouTube video viewership has uncovered data that suggests a small segment of uploaders — ProSumer videographers — attain the vast majority of visitor views on the site. My point: pre-roll Ads on their content should demand a premium, since that have a track record of producing engaging content.

By: Peter Kafka

Peter Kafka — Wed, 26 Nov 2008 17:19:13 +0000

Play it again, Fred! It’s the day before Thanksgiving. Nobody expects anyone to get anything done.

By: fred graver

fred graver — Wed, 26 Nov 2008 15:16:33 +0000

Halfway through, when I wanted to comment on how great this was (right after Stevie sang “Or I’ll just have to sing Sesame Street songs…”)… hit comment…and of course the video stopped playing. Multitasking is the enemy of the web video!

By: Ken Okel

Ken Okel — Wed, 26 Nov 2008 14:57:13 +0000

In this case, talent trumps the need to multi-task or move on to the next thing. The passion that Wonder and his band bring to the song holds your attention. Simply put, passion holds your attention, no matter what the subject of the video.