Comments on: ComScore: Cyber Monday Sales Up 15 Percent

By: Tom Marhoefer

Tom Marhoefer — Wed, 03 Dec 2008 18:03:37 +0000

By that logic, one could argue that Monday is old news, and Friday’s upcoming labor report–showing a loss of some 325,000 jobs–more important.

But you do bring up a very good point about Amazon’s margin erosion.

By: Peter Kafka

Peter Kafka — Wed, 03 Dec 2008 17:31:34 +0000

Right. So, yes: It’s one day. And yes, data prior to that has been bad. But that’s all old news. The news is that this is better than expected. And by all accounts, this looks like a chance for AMZN to increase market share significantly (and will cut into their margins, of course).

By: Tom Marhoefer

Tom Marhoefer — Wed, 03 Dec 2008 16:16:37 +0000

I’d like to make another small point:

The whole premise of “Cyber Monday” is laughable. Does anyone really believe that people are shopping–from their desks at work –as the economy loses millions of jobs?

Really.

By: Tom Marhoefer

Tom Marhoefer — Wed, 03 Dec 2008 16:09:45 +0000

One day. I believe the report said sales were down YOY for the entire month?

That is the main point.

By: Peter Kafka

Peter Kafka — Wed, 03 Dec 2008 15:57:57 +0000

Hey Tom. I know you’re not an Amazon fan. So I’ll leave you a big opening here: Please explain why this doesn’t constitute good news for Bezos and co.

By: Tom Marhoefer

Tom Marhoefer — Wed, 03 Dec 2008 15:51:59 +0000

Cyber Monday Sales Up 15%, Down In November – ComScore
Last update: 12/3/2008 10:27:23 AM

DOW JONES NEWSWIRES

Online retail spending for the first 31 days of the holiday season starting Nov. 1 fell 2% from a year ago, but spending on Cyber Monday, the Monday after Thanksgiving, rose 15%, according to research company comScore Inc. (SCOR).

The report also said the four days from Black Friday through Cyber Monday saw online sales jump 13%.

“Consumers are clearly responding positively to retailers’ aggressive online discounts,” comScore chairman Gian Fulgoni said. He added that Monday’s sales of $846 million was the second-highest total for any day since the company started keeping track six years ago.

The provider of survey and research services in the digital world reported that for the first 31 days of the holiday season – Nov. 1 through Dec. 1 – online sales decreased to $12.03 billion.

Retailers, hurt by consumers’ cutbacks in their discretionary spending amid the global recession, have been using markdowns and promotions to drive sales and draw in customers – but the moves have also put pressure on margins.

ComScore’s most recent holiday retail survey, conducted from Nov. 28 to Dec. 1, showed 51% of consumers said the level of discounts is higher this year than last year. Also, 39% said there seemed to be fewer people shopping in retail stores compared with a year ago.

-By Kerry E. Grace, Dow Jones

By: Cyber Monday Web Traffic Up. What Does That Mean? | Peter Kafka | MediaMemo | AllThingsD

Wed, 03 Dec 2008 15:40:01 +0000

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