All Things Digital

Skip to main content.

MediaMemo

Who Cares About Cyber Monday? Citi Cuts Amazon Estimates

Yes, Cyber Monday sales were better than expected–up a not-terrible 15 percent. But Citigroup (C) analyst Mark Mahaney has gone ahead and cut his estimates for the world’s leading e-commerce company anyway: He thinks Amazon’s (AMZN) sales will grow seven percent this quarter, down from his earlier estimate of 16 percent growth. And he has cut his estimates for 2009.

The logic here is straightforward: Mahaney believes the numbers that comScore (SCOR) put out about Monday’s e-commerce totals are accurate. But he also believes comScore’s continued prediction of no growth for the holiday period. So he now predicts that Amazon will post revenues of $6.1 billion this quarter, below the Wall Street consensus of $6.5 billion; he’s also knocked down his 2009 estimates by five percent.

Mahaney goes out of his way to stress that he thinks Amazon is a great company for the long haul: “We view AMZN as Core Holding–given management team, market opportunity, market share position/gains, business model & level of innovation. We view its current valuation (5% ‘09 normalized FCF yield) as undemanding. Macro environment is materially negative, however.”

Translation: Even the best retailers get beat up in a lousy economy. And people who bought up Amazon after comScore’s release this morning–the stock jumped 10 percent today–may regret it tomorrow.

Add a Comment

You must be logged in to post a comment. Sign up here or log in below.

Comments posted on this site must be signed with your full, real name. Please see our Comments policy for details.

Latest MediaMemo Videos

More Videos »

About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.

Read more »

Send an Anonymous Tip »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »