http://mediamemo.allthingsd.com/20081208/want-more-ad-gloom-interpublic-obliges-us-ads-down-45-next-year/ by Peter Kafka Wed, 25 Nov 2009 21:18:18 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://mediamemo.allthingsd.com/20081208/want-more-ad-gloom-interpublic-obliges-us-ads-down-45-next-year/comment-page-1/#comment-10386 Calo per la pubblicità in USA | Meno 6,2% nel 2009 Tue, 22 Sep 2009 09:03:43 +0000 http://mediamemo.allthingsd.com/?p=1804#comment-10386 [...] in borsa, che prevede un taglio della spesa pubblicitaria fino a circa 162 miliardi di dollari. Altri parlano, invece, di un calo del 4,5% negli Stati Uniti e un calo più modesto dello 0,3% a livello [...] [...] in borsa, che prevede un taglio della spesa pubblicitaria fino a circa 162 miliardi di dollari. Altri parlano, invece, di un calo del 4,5% negli Stati Uniti e un calo più modesto dello 0,3% a livello [...]

]]> http://mediamemo.allthingsd.com/20081208/want-more-ad-gloom-interpublic-obliges-us-ads-down-45-next-year/comment-page-1/#comment-1250 The Ad Recession Is Two Years Old. How Long Will It — And Layoffs — Last? | Peter Kafka | MediaMemo | AllThingsD Mon, 29 Dec 2008 12:54:38 +0000 http://mediamemo.allthingsd.com/?p=1804#comment-1250 [...] says Ad Age, which rooted through the projections made earlier this month by Interpublic (IPG) research czar Bob Coen. That’s a great/grim nugget, because it puts what [...] [...] says Ad Age, which rooted through the projections made earlier this month by Interpublic (IPG) research czar Bob Coen. That’s a great/grim nugget, because it puts what [...]

]]> http://mediamemo.allthingsd.com/20081208/want-more-ad-gloom-interpublic-obliges-us-ads-down-45-next-year/comment-page-1/#comment-944 Online Ad Buys: On Hold For The Holidays | Peter Kafka | MediaMemo | AllThingsD Fri, 12 Dec 2008 12:38:34 +0000 http://mediamemo.allthingsd.com/?p=1804#comment-944 [...] But by how much? If you want, you can take a gander at this week’s prognostications from Interpublic (IPG), WPP and Publicis. But online ad sales people I talk to say there really isn’t much point in [...] [...] But by how much? If you want, you can take a gander at this week’s prognostications from Interpublic (IPG), WPP and Publicis. But online ad sales people I talk to say there really isn’t much point in [...]

]]> http://mediamemo.allthingsd.com/20081208/want-more-ad-gloom-interpublic-obliges-us-ads-down-45-next-year/comment-page-1/#comment-831 Your Daily Dose Of Dour: WPP, Publicis Cut Ad Predictions | Peter Kafka | MediaMemo | AllThingsD Mon, 08 Dec 2008 13:27:43 +0000 http://mediamemo.allthingsd.com/?p=1804#comment-831 [...] Fear not, MediaMemo readers: I will be there, and will dutifully report any glum prognostications. UPDATE: Here they are: IPG predicts US ads down 4.5%. [...] [...] Fear not, MediaMemo readers: I will be there, and will dutifully report any glum prognostications. UPDATE: Here they are: IPG predicts US ads down 4.5%. [...]

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