http://mediamemo.allthingsd.com/20081216/hulu-has-fewer-eyeballs-advertisers/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://mediamemo.allthingsd.com/20081216/hulu-has-fewer-eyeballs-advertisers/comment-page-1/#comment-1486 Hulu Losing Viewers and Advertisers? Fri, 09 Jan 2009 15:00:07 +0000 http://mediamemo.allthingsd.com/?p=2149#comment-1486 [...] to All Things Digital, although Hulu claims their revenue numbers are still on the rise, they suddenly have found [...] [...] to All Things Digital, although Hulu claims their revenue numbers are still on the rise, they suddenly have found [...]

]]> http://mediamemo.allthingsd.com/20081216/hulu-has-fewer-eyeballs-advertisers/comment-page-1/#comment-1089 Jonathan Marcus Fri, 19 Dec 2008 04:40:36 +0000 http://mediamemo.allthingsd.com/?p=2149#comment-1089 I am dubious that frequency capping is actually employed, particularly for emerging companies or in more involved ad integrations. For most sites, deals larger than $100K per 2 -3 months almost invariably create very real sell-outs. Even fewer sites are capable of running 2 - 3 such high impact campaigns simultaneously. Since the big branded campaigns still require all sorts of salespeople involvement, its close to impossible to scale a brand advertising model. I am dubious that frequency capping is actually employed, particularly for emerging companies or in more involved ad integrations. For most sites, deals larger than $100K per 2 -3 months almost invariably create very real sell-outs. Even fewer sites are capable of running 2 – 3 such high impact campaigns simultaneously. Since the big branded campaigns still require all sorts of salespeople involvement, its close to impossible to scale a brand advertising model.

]]> http://mediamemo.allthingsd.com/20081216/hulu-has-fewer-eyeballs-advertisers/comment-page-1/#comment-1039 Peter Kafka Tue, 16 Dec 2008 13:56:54 +0000 http://mediamemo.allthingsd.com/?p=2149#comment-1039 No, there are a bunch of people watching. They have a well-documented problem showing their stuff in other countries. In part that's a licensing issue, and it's in part because showing its even harder to sell ads against an international audience. No, there are a bunch of people watching. They have a well-documented problem showing their stuff in other countries. In part that’s a licensing issue, and it’s in part because showing its even harder to sell ads against an international audience.

]]> http://mediamemo.allthingsd.com/20081216/hulu-has-fewer-eyeballs-advertisers/comment-page-1/#comment-1038 Owen Cutajar Tue, 16 Dec 2008 13:21:15 +0000 http://mediamemo.allthingsd.com/?p=2149#comment-1038 Can't see the clip as I'm not in the US. Maybe that's one reason they have so few people watching? Can’t see the clip as I’m not in the US. Maybe that’s one reason they have so few people watching?

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