Comments on: Barclays: Ad Decline Twice as Bad as We Thought http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 2009 Ad Spend to Fall 10%, but Web’s Still a Winner | Digital Axle http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-47422 2009 Ad Spend to Fall 10%, but Web’s Still a Winner | Digital Axle Sat, 28 Aug 2010 20:14:08 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-47422 [...] of 5.5% just two months ago. A drop in local ad spend (12.2%) is supposed to lead the decline, writes All Things Digital.But internet ad spend will still be splashing in the deep end of the ad pool: [...] [...] of 5.5% just two months ago. A drop in local ad spend (12.2%) is supposed to lead the decline, writes All Things Digital.But internet ad spend will still be splashing in the deep end of the ad pool: [...]

]]> By: www.stevengoetzphotography.com » Blog Archive » online publishing http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-9808 www.stevengoetzphotography.com » Blog Archive » online publishing Mon, 07 Sep 2009 20:57:26 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-9808 [...] >> barclays: ad decline twice as bad as we thought | peter kafka | media memo [...] [...] >> barclays: ad decline twice as bad as we thought | peter kafka | media memo [...]

]]> By: Barclays Ad Decline Twice as Bad as We Thought Peter Kafka | Wood TV Stand http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-5853 Barclays Ad Decline Twice as Bad as We Thought Peter Kafka | Wood TV Stand Sun, 31 May 2009 23:28:40 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-5853 [...] Barclays Ad Decline Twice as Bad as We Thought Peter Kafka Posted by root 2 hours 13 minutes ago (http://mediamemo.allthingsd.com) I keep hearing that 2009 ad plans are in stasis until the end of the holiday broadcast television networks we are lowering our broadcast television network advertising revenue estimates for add a comment you must be logged in to post a comment all rights Discuss  |  Bury |  News | Barclays Ad Decline Twice as Bad as We Thought Peter Kafka [...] [...] Barclays Ad Decline Twice as Bad as We Thought Peter Kafka Posted by root 2 hours 13 minutes ago (http://mediamemo.allthingsd.com) I keep hearing that 2009 ad plans are in stasis until the end of the holiday broadcast television networks we are lowering our broadcast television network advertising revenue estimates for add a comment you must be logged in to post a comment all rights Discuss  |  Bury |  News | Barclays Ad Decline Twice as Bad as We Thought Peter Kafka [...]

]]> By: Abigail Hamilton http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-1078 Abigail Hamilton Thu, 18 Dec 2008 17:20:10 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-1078 Perhaps because I was marketing B2B in a niche space, I had very poor results from Google each ads. My perhaps embittered opinion is that for most advertisers, that vehicle is no longer as strong as it was, and is a cash cow for Google without providing the kind of results that can be derived from less expensive online alternatives. Keywords have become too competitive, i.e., expensive and too many advertisers know how to game the system and damage search ad user experience. What keeps these ads so popular is the fact that anyone can run a campaign without involving agencies, designers, etc. I'd hazard a guess, though, that well-conceive, strategically placed (micro-targeted) smart & visually seductive online display ads will yield better results for many advertisers, despite the higher cost to produce. Anyone want to argue with me? I love a good scrap! Perhaps because I was marketing B2B in a niche space, I had very poor results from Google each ads. My perhaps embittered opinion is that for most advertisers, that vehicle is no longer as strong as it was, and is a cash cow for Google without providing the kind of results that can be derived from less expensive online alternatives.

Keywords have become too competitive, i.e., expensive and too many advertisers know how to game the system and damage search ad user experience.

What keeps these ads so popular is the fact that anyone can run a campaign without involving agencies, designers, etc.

I’d hazard a guess, though, that well-conceive, strategically placed (micro-targeted) smart & visually seductive online display ads will yield better results for many advertisers, despite the higher cost to produce.

Anyone want to argue with me? I love a good scrap!

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