Comments on: Barclays: Ad Decline Twice as Bad as We Thought http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/ by Peter Kafka Wed, 25 Nov 2009 22:15:55 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: www.stevengoetzphotography.com » Blog Archive » online publishing http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-9808 www.stevengoetzphotography.com » Blog Archive » online publishing Mon, 07 Sep 2009 20:57:26 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-9808 [...] >> barclays: ad decline twice as bad as we thought | peter kafka | media memo [...] [...] >> barclays: ad decline twice as bad as we thought | peter kafka | media memo [...]

]]> By: Barclays Ad Decline Twice as Bad as We Thought Peter Kafka | Wood TV Stand http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-5853 Barclays Ad Decline Twice as Bad as We Thought Peter Kafka | Wood TV Stand Sun, 31 May 2009 23:28:40 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-5853 [...] Barclays Ad Decline Twice as Bad as We Thought Peter Kafka Posted by root 2 hours 13 minutes ago (http://mediamemo.allthingsd.com) I keep hearing that 2009 ad plans are in stasis until the end of the holiday broadcast television networks we are lowering our broadcast television network advertising revenue estimates for add a comment you must be logged in to post a comment all rights Discuss  |  Bury |  News | Barclays Ad Decline Twice as Bad as We Thought Peter Kafka [...] [...] Barclays Ad Decline Twice as Bad as We Thought Peter Kafka Posted by root 2 hours 13 minutes ago (http://mediamemo.allthingsd.com) I keep hearing that 2009 ad plans are in stasis until the end of the holiday broadcast television networks we are lowering our broadcast television network advertising revenue estimates for add a comment you must be logged in to post a comment all rights Discuss  |  Bury |  News | Barclays Ad Decline Twice as Bad as We Thought Peter Kafka [...]

]]> By: Abigail Hamilton http://mediamemo.allthingsd.com/20081218/barclays-internet-ad-decline-twice-as-bad-as-we-thought/comment-page-1/#comment-1078 Abigail Hamilton Thu, 18 Dec 2008 17:20:10 +0000 http://mediamemo.allthingsd.com/?p=2269#comment-1078 Perhaps because I was marketing B2B in a niche space, I had very poor results from Google each ads. My perhaps embittered opinion is that for most advertisers, that vehicle is no longer as strong as it was, and is a cash cow for Google without providing the kind of results that can be derived from less expensive online alternatives. Keywords have become too competitive, i.e., expensive and too many advertisers know how to game the system and damage search ad user experience. What keeps these ads so popular is the fact that anyone can run a campaign without involving agencies, designers, etc. I'd hazard a guess, though, that well-conceive, strategically placed (micro-targeted) smart & visually seductive online display ads will yield better results for many advertisers, despite the higher cost to produce. Anyone want to argue with me? I love a good scrap! Perhaps because I was marketing B2B in a niche space, I had very poor results from Google each ads. My perhaps embittered opinion is that for most advertisers, that vehicle is no longer as strong as it was, and is a cash cow for Google without providing the kind of results that can be derived from less expensive online alternatives.

Keywords have become too competitive, i.e., expensive and too many advertisers know how to game the system and damage search ad user experience.

What keeps these ads so popular is the fact that anyone can run a campaign without involving agencies, designers, etc.

I’d hazard a guess, though, that well-conceive, strategically placed (micro-targeted) smart & visually seductive online display ads will yield better results for many advertisers, despite the higher cost to produce.

Anyone want to argue with me? I love a good scrap!

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