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Happy Holidays From YouTube, NBC and MediaMemo

by Peter Kafka
Posted on December 24, 2008 at 10:48 AM PT

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Yet more evidence that the line dividing the so-called “mainstream media” and the blog world is blurring beyond recognition: Here’s NBC’s “Today” show aping one of blogdom’s tried-and-true conventions–running a popular YouTube clip, then talking about it (apologies for the crummy embed: blame Iframe and user error).


Visit msnbc.com for Breaking News, World News, and News about the Economy

Can you blame them? That lion is pretty cool. And, it turns out, MSNBC.com viewers like watching that story almost as much as YouTube viewers do: NBC’s site has generated 2.4 million views by talking about the clip, while the original YouTube clip has generated 3.2 million views, says Beet.TV. Happy holidays!

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.

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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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