All Things Digital

Skip to main content.

MediaMemo

Attention Wal-Mart Shoppers: Full-Priced iPhones on Sale Sunday

The iPhone’s long-rumored appearance at the world’s biggest retailer is about to become a reality: Wal-Mart will start selling Apple’s iconic handset starting Sunday, Dec. 28.

One rumor that has yet to materialize, though: A cheap version of the phone priced at $99. Instead, Wal-Mart (WMT) will sell the phones at about the same price that everyone else does–the black 8GB iPhone 3G model will go for $197 and the 16GB black or white model will be at $297.

What will this do for Apple’s (AAPL) iPhone sales? Dan Frommer at Silicon Alley Insider does the math:

If each Wal-Mart store gets an average 200 iPhones as inventory, that’s 500,000 iPhone shipments Apple can recognize this quarter. Even if each store gets an average 100 iPhones, that will nicely pad this quarter’s numbers. (And if for some reason Apple waits until next quarter to recognize the shipments, they’ll help during a seasonally slow March quarter.)”

Comments

  1. This was a well written article. Something also to consider – Apple will get money from AT&T for quite some time as a result of new customers signing up for their service.

    Posted by chris smit at December 26th, 2008 at 9:48 am
  2. If you’re looking for a deal on an iPhone 3G, check out AT&T wireless, which is offering a refurbished 8GB for just $99. Considering you’re likely to lose your phone or drop it, this is a great option. I found it on TechDealdDigger here – http://www.techdealdigger.com/.....eless/5886

    Posted by Karl Quist at December 26th, 2008 at 4:19 pm

Add a Comment

You must be logged in to post a comment. Sign up here or log in below.

Comments posted on this site must be signed with your full, real name. Please see our Comments policy for details.

Latest MediaMemo Videos

More Videos »

About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Send an Anonymous Tip »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »