Comments on: Did You Just Click on a Fake Hyundai Ad?

By: Publicis Still Wants Humans to Be Involved in Web Advertising: "Contact the Agency by Phone" | BNET Advertising Blog | BNET

Thu, 15 Oct 2009 17:32:06 +0000

[...] problem is not new. Initiative sent out letters to media sellers in January after Hyundai was victimized the same [...]

By: Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem | Peter Kafka | MediaMemo | AllThingsD

Tue, 13 Oct 2009 12:15:10 +0000

[...] that this is simply butt-covering on Publicis’ part (these attacks have been out there for quite some time), and that this will blow over soon. But I don’t think so. Which means the ascent of Web ads [...]

By: The New York Times Explains How It Got Hacked: It Sold an Ad to a Hacker | Peter Kafka | MediaMemo | AllThingsD

Tue, 15 Sep 2009 02:40:22 +0000

[...] this year, I wrote about an incident in which someone pretended to buy ads on behalf of Hyundai. And that story elicited a response from an ad exec at a very big, very well-known Web publisher, [...]

By: New York Times Malware Ads

New York Times Malware Ads — Mon, 14 Sep 2009 18:47:16 +0000

[...] it’s the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers [...]

By: The World Condensed » Blog Archive » Home Delivery: The New York Times Serves Up Some Malware

Sun, 13 Sep 2009 22:19:00 +0000

[...] the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers [...]

By: Home Delivery: The New York Times Serves Up Some Malware [MediaMemo] | TECHNICK

Sun, 13 Sep 2009 21:08:57 +0000

[...] the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers [...]

By: Home Delivery: The New York Times Serves Up Some Malware [MediaMemo] | UpOff.com

Sun, 13 Sep 2009 20:09:15 +0000

[...] the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers [...]

By: Home Delivery: The New York Times Serves Up Some Malware | Peter Kafka | MediaMemo | AllThingsD

Sun, 13 Sep 2009 19:57:53 +0000

[...] the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers [...]

By: Newsref [News References] » Blog Archive » Buying Fake Ad? There is a good reason…

Wed, 28 Jan 2009 03:17:43 +0000

[...] Kafka is wondering why someone would buy a fake advertisement: “So, wise MediaMemo readers, you tell me: What’s the point in actually purchasing bogus [...]

By: James Seng

James Seng — Wed, 21 Jan 2009 16:17:15 +0000

You can build a technical platform that runs “campaign”, put up ad, drive it to a site, and collect name list.

The trick here is to be able to filter traffic, doing very targeted ad. If you have a good sale commission of cars in NY, and house in SF, then you have to run separate campaign that run different kind of ads from different traffic. (I am over simplified here on the targeting ad. The real engine is far more complex)

You don’t need to pretend that much actually since most sites are happy to sell CPM so long ad mat is “decent”. An eyeball is an eyeball, whether it comes from Yahoo!, Youtube, or from XYZ porn site. My friend don’t even need to pretent because he has his own network of traffic sites.

By: Peter Kafka

Peter Kafka — Wed, 21 Jan 2009 03:20:33 +0000

Thanks, James. Definitely hearing from three different camps here, and you represent one of them. Here’s my question: How do you scale this? Each time you want to run a fake ad you need to approach a publisher and pretend to be the campaign’s rep, then create the fake ad and other tech issues, etc. Isn’t this awfully time-consuming given that you have to work in the margins to make it work?
I saw on your blog that a pal of yours does this very thing. If you can, please ask him or her to contact me: I’ll keep them confidential but have many questions. Thx. pk

By: James Seng’s Blog : Blog Archive : Buying Fake Ad? There is a good reason…

Wed, 21 Jan 2009 03:06:53 +0000

[...] Kafka is wondering why someone would buy a fake advertisement: “So, wise MediaMemo readers, you tell me: What’s the point in actually purchasing bogus [...]

By: James Seng

James Seng — Wed, 21 Jan 2009 02:56:23 +0000

There is a very good reason for it. It is a new biz model internet marketer uses now for “list selling”.

Buy ad, direct them to a site that ask people interested in the product to sign up, and sell the list to sale agents, sharing sale commission.

so long CPM < sale of list, then it does not matter.

For example, if i need to pay $1000 @ $1-CPM for 1M eyeball, which translate to 1,000 clickthru, which translate to 10 interested car buyers, which translate to $10,000 sale commission (1000 each assuming), then heck, I run a lot a lot of ads.

By: Finance Geek » NYT Social Networking Rules: Pretend To Be Objective

Finance Geek » NYT Social Networking Rules: Pretend To Be Objective — Tue, 20 Jan 2009 18:32:50 +0000

[...] to Peter Kafka for passing on the Poynter [...]

By: Did You Just Click on a Fake Hyundai Ad? [MediaMemo] | heave-ho.org

Did You Just Click on a Fake Hyundai Ad? [MediaMemo] | heave-ho.org — Tue, 20 Jan 2009 18:08:07 +0000

[...] Excerpt from: Did You Just Click on a Fake Hyundai Ad? [MediaMemo] [...]