Comments on: The (Dubious) Bull Case for Magazines http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Time Inc. Plays Chicken With Its Delivery Dudes: Check Your Newsstand For Results | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/comment-page-1/#comment-1957 Time Inc. Plays Chicken With Its Delivery Dudes: Check Your Newsstand For Results | Peter Kafka | MediaMemo | AllThingsD Wed, 28 Jan 2009 21:57:28 +0000 http://mediamemo.allthingsd.com/?p=3499#comment-1957 [...] magazine business may go all digital one day, but right now it’s very much an ink-and-paper business. Which makes fights over how the [...] [...] magazine business may go all digital one day, but right now it’s very much an ink-and-paper business. Which makes fights over how the [...]

]]> By: Nokware Knight http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/comment-page-1/#comment-1837 Nokware Knight Mon, 26 Jan 2009 19:29:39 +0000 http://mediamemo.allthingsd.com/?p=3499#comment-1837 Print is better. Especially since online mags really just provide short and rehashed versions of the weekly happenings you've already seen on TV or every other website. But especially in this economy the audience will drift towards digital because they can afford it (its mostly free) and the same with advertisers, since it is cheaper for them and the masses are drifting towards the web anyway. Print mags will probably rebound with the economy. They just wont have the masses they once did and will be more of a targeted play, but still more valuable due to its quality and the fact that advertisers are reaching customers that are paying for the content. And as we know, advertisers always find consumers who already paying for something more valuable than those who are not. Print is better. Especially since online mags really just provide short and rehashed versions of the weekly happenings you’ve already seen on TV or every other website.

But especially in this economy the audience will drift towards digital because they can afford it (its mostly free) and the same with advertisers, since it is cheaper for them and the masses are drifting towards the web anyway.

Print mags will probably rebound with the economy. They just wont have the masses they once did and will be more of a targeted play, but still more valuable due to its quality and the fact that advertisers are reaching customers that are paying for the content. And as we know, advertisers always find consumers who already paying for something more valuable than those who are not.

]]> By: Peter Kafka http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/comment-page-1/#comment-1834 Peter Kafka Mon, 26 Jan 2009 18:00:27 +0000 http://mediamemo.allthingsd.com/?p=3499#comment-1834 The good (sort of) news: Lots of advertisers are still taking out ads in magazines, Dave. Some of them may be doing it for the reasons you list above, though I imagine most are doing it because they know how to do it. The good (sort of) news: Lots of advertisers are still taking out ads in magazines, Dave. Some of them may be doing it for the reasons you list above, though I imagine most are doing it because they know how to do it.

]]> By: Dave Barnes http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/comment-page-1/#comment-1827 Dave Barnes Mon, 26 Jan 2009 16:34:41 +0000 http://mediamemo.allthingsd.com/?p=3499#comment-1827 As a web reader and as a magazine reader, I don't understand the rush by advertisers to abandon print in favor of the web. Print has better image quality. Print has larger images. Print ads can not be avoided whereas I never see any online ads thanks to AdBlock Plus and Firefox. Print ads can contain a lot more information. As a web reader and as a magazine reader, I don’t understand the rush by advertisers to abandon print in favor of the web.

Print has better image quality.
Print has larger images.
Print ads can not be avoided whereas I never see any online ads thanks to AdBlock Plus and Firefox.
Print ads can contain a lot more information.

]]> By: The (Dubious) Bull Case For Magazines [MediaMemo] | heave-ho.org http://mediamemo.allthingsd.com/20090126/the-dubious-bull-case-for-magazines/comment-page-1/#comment-1825 The (Dubious) Bull Case For Magazines [MediaMemo] | heave-ho.org Mon, 26 Jan 2009 16:05:03 +0000 http://mediamemo.allthingsd.com/?p=3499#comment-1825 [...] See the original post: The (Dubious) Bull Case For Magazines [MediaMemo] [...] [...] See the original post: The (Dubious) Bull Case For Magazines [MediaMemo] [...]

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