Comments on: Apple Ads You Can't Ignore–Even on the Web http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Survey: Apple iPods Still Selling Well | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-63377 Survey: Apple iPods Still Selling Well | Peter Kafka | MediaMemo | AllThingsD Mon, 29 Nov 2010 23:03:55 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-63377 [...] See, for instance, this ad, which shows off everything but the iPod’s music capabilities (you can see a slightly shorter version by heading to NFL.com, where Apple has purchased another one of those cool homepage takerover ads): [...] [...] See, for instance, this ad, which shows off everything but the iPod’s music capabilities (you can see a slightly shorter version by heading to NFL.com, where Apple has purchased another one of those cool homepage takerover ads): [...]

]]> By: Apple debuts another iPod touch web ad - Australian Macworld http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-39156 Apple debuts another iPod touch web ad - Australian Macworld Wed, 07 Jul 2010 07:19:20 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-39156 [...] [Via MediaMemo] [...] [...] [Via MediaMemo] [...]

]]> By: Yahoo’s Pitch to Advertisers: We Sell Ginormous Ads | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-17242 Yahoo’s Pitch to Advertisers: We Sell Ginormous Ads | Peter Kafka | MediaMemo | AllThingsD Mon, 11 Jan 2010 16:16:56 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-17242 [...] seems fairly similar to other big attention-getters that marketers are running on other web sites. Apple’s (AAPL)  inventive ads, for instance, are all over the [...] [...] seems fairly similar to other big attention-getters that marketers are running on other web sites. Apple’s (AAPL)  inventive ads, for instance, are all over the [...]

]]> By: chandrac1 http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-15654 chandrac1 Tue, 15 Dec 2009 22:38:14 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-15654 A future with fewer or no ads. Can't wait. And every EVERY thing will cost less because no ad pricing extra costs loaded on. Eeeeeoooohhhh! Can't wait. A future with fewer or no ads. Can't wait. And every EVERY thing will cost less because no ad pricing extra costs loaded on. Eeeeeoooohhhh! Can't wait.

]]> By: Apple + YouTube = An Ad You’ll Like | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-15564 Apple + YouTube = An Ad You’ll Like | Peter Kafka | MediaMemo | AllThingsD Mon, 14 Dec 2009 18:53:55 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-15564 [...] say, a newspaper. (That said, both the Wall Street Journal and the New York Times, among others, have handed over front page real estate to Apple). Still, while YouTube is still trying to figure out the best to sell ads on its videos themselves, [...] [...] say, a newspaper. (That said, both the Wall Street Journal and the New York Times, among others, have handed over front page real estate to Apple). Still, while YouTube is still trying to figure out the best to sell ads on its videos themselves, [...]

]]> By: Another Ad You Can’t Ignore: The New York Times Serves Up Old News | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-10544 Another Ad You Can’t Ignore: The New York Times Serves Up Old News | Peter Kafka | MediaMemo | AllThingsD Fri, 25 Sep 2009 17:13:25 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-10544 [...] the Times are more likely to succeed with extraordinary, one-off presentations like the one that Apple (AAPL) ran on the cover of the Times and the Wall Street Journal a while back.  And I’m also OK with publishers who allow advertisers to step between me and [...] [...] the Times are more likely to succeed with extraordinary, one-off presentations like the one that Apple (AAPL) ran on the cover of the Times and the Wall Street Journal a while back.  And I’m also OK with publishers who allow advertisers to step between me and [...]

]]> By: Los Angeles Times Outsources Reporting to NBC, and Hopes You Notice http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-3714 Los Angeles Times Outsources Reporting to NBC, and Hopes You Notice Fri, 10 Apr 2009 07:37:25 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-3714 [...] want people like me to write about an Internet ad, it’s got to be truly interesting, like the Apple (AAPL) campaign that ran earlier this [...] [...] want people like me to write about an Internet ad, it’s got to be truly interesting, like the Apple (AAPL) campaign that ran earlier this [...]

]]> By: Los Angeles Times Outsources Reporting To NBC, and Hopes You Notice | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-3679 Los Angeles Times Outsources Reporting To NBC, and Hopes You Notice | Peter Kafka | MediaMemo | AllThingsD Thu, 09 Apr 2009 12:07:22 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-3679 [...] want people like me to write about an Internet ad, it’s got to be truly interesting, like the Apple (AAPL) campaign that ran earlier this year. Print [...] [...] want people like me to write about an Internet ad, it’s got to be truly interesting, like the Apple (AAPL) campaign that ran earlier this year. Print [...]

]]> By: Coming To A Website Near You: Much Bigger, More Obnoxious Ads | Peter Kafka | MediaMemo | AllThingsD http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2963 Coming To A Website Near You: Much Bigger, More Obnoxious Ads | Peter Kafka | MediaMemo | AllThingsD Tue, 10 Mar 2009 11:00:24 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2963 [...] Apple Web ads — intrusive, hard to ignore, but clever and entertaining — I was admiring yesterday? Get ready for a lot more like that. At least the intrusive and hard to ignore [...] [...] Apple Web ads — intrusive, hard to ignore, but clever and entertaining — I was admiring yesterday? Get ready for a lot more like that. At least the intrusive and hard to ignore [...]

]]> By: Andrew Golis » Blog Archive » links for 2009-03-09 http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2954 Andrew Golis » Blog Archive » links for 2009-03-09 Mon, 09 Mar 2009 21:04:06 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2954 [...] Apple Ads You Can’t Ignore - Even on the Web | Peter Kafka | MediaMemo | AllThingsD Innovation is just beginning. The $/PV number will go up dramatically as folks figure this stuff out. (tags: nyt advertising new.media apple all.things.d) [...] [...] Apple Ads You Can’t Ignore – Even on the Web | Peter Kafka | MediaMemo | AllThingsD Innovation is just beginning. The $/PV number will go up dramatically as folks figure this stuff out. (tags: nyt advertising new.media apple all.things.d) [...]

]]> By: Peter Kafka http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2953 Peter Kafka Mon, 09 Mar 2009 21:01:18 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2953 I'm not sure that "everyone" is going to run ad blocking software: Can't see Microsoft making ad block a default on IE, for starters. Also, some people enjoy or value advertising. That said, it is a real problem for advertisers and publishers. I've heard some ominous rumblings from some publishers threatening to boot ad-blocking users (they can do so because it's in their TOS). Unlikely they'll do it though. But in the end, advertisers/publishers don't need to wait for mass adoption of ad blockers to have a problem - even people who *see* ads generally don't click or otherwise engage with them. I’m not sure that “everyone” is going to run ad blocking software: Can’t see Microsoft making ad block a default on IE, for starters. Also, some people enjoy or value advertising.
That said, it is a real problem for advertisers and publishers. I’ve heard some ominous rumblings from some publishers threatening to boot ad-blocking users (they can do so because it’s in their TOS). Unlikely they’ll do it though. But in the end, advertisers/publishers don’t need to wait for mass adoption of ad blockers to have a problem – even people who *see* ads generally don’t click or otherwise engage with them.

]]> By: Dave Barnes http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2944 Dave Barnes Mon, 09 Mar 2009 16:16:39 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2944 Peter, On a more serious note following Richard's comment. What happens when everyone runs ad blocking software in their browser? How will any sites stay in business? At what point will advertisers realize that paying for impressions not seen is insane? .dave Peter,

On a more serious note following Richard’s comment.

What happens when everyone runs ad blocking software in their browser? How will any sites stay in business? At what point will advertisers realize that paying for impressions not seen is insane?

.dave

]]> By: Dave Barnes http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2942 Dave Barnes Mon, 09 Mar 2009 16:09:50 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2942 I went to Pitchfork and got: Oh No! Server Error Something has gone awry, but we've been notified and are (probably) working on fixing what broke. Good work Peter. I went to Pitchfork and got:

Oh No!
Server Error

Something has gone awry, but we’ve been notified and are (probably) working on fixing what broke.

Good work Peter.

]]> By: Apple Ads You Can’t Ignore - Even on the Web [MediaMemo] | heave-ho.org http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2939 Apple Ads You Can’t Ignore - Even on the Web [MediaMemo] | heave-ho.org Mon, 09 Mar 2009 13:54:38 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2939 [...] Excerpt from: Apple Ads You Can’t Ignore - Even on the Web [MediaMemo] [...] [...] Excerpt from: Apple Ads You Can’t Ignore – Even on the Web [MediaMemo] [...]

]]> By: Peter Kafka http://mediamemo.allthingsd.com/20090309/apple-ads-that-demand-your-attention-even-on-the-web/comment-page-1/#comment-2938 Peter Kafka Mon, 09 Mar 2009 13:20:50 +0000 http://mediamemo.allthingsd.com/?p=5014#comment-2938 Like clockwork. Like clockwork.

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