Comments on: How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch http://mediamemo.allthingsd.com/20090321/how-advertisers-can-foil-the-fast-forward-button-ads-you-have-to-watch/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How to Create a TiVo-Proof Ad | Founders Blog http://mediamemo.allthingsd.com/20090321/how-advertisers-can-foil-the-fast-forward-button-ads-you-have-to-watch/comment-page-1/#comment-17483 How to Create a TiVo-Proof Ad | Founders Blog Thu, 14 Jan 2010 17:14:59 +0000 http://mediamemo.allthingsd.com/?p=5548#comment-17483 [...] recent figures showing that at least 1/3 of US households have a TiVO/DVR device with an average of 70% of people [...] [...] recent figures showing that at least 1/3 of US households have a TiVO/DVR device with an average of 70% of people [...]

]]> By: How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [MediaMemo] | heave-ho.org http://mediamemo.allthingsd.com/20090321/how-advertisers-can-foil-the-fast-forward-button-ads-you-have-to-watch/comment-page-1/#comment-3282 How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [MediaMemo] | heave-ho.org Mon, 23 Mar 2009 11:01:10 +0000 http://mediamemo.allthingsd.com/?p=5548#comment-3282 [...] Read more from the original source:  How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [MediaMemo] [...] [...] Read more from the original source:  How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [MediaMemo] [...]

]]> By: Dave Barnes http://mediamemo.allthingsd.com/20090321/how-advertisers-can-foil-the-fast-forward-button-ads-you-have-to-watch/comment-page-1/#comment-3278 Dave Barnes Mon, 23 Mar 2009 02:45:11 +0000 http://mediamemo.allthingsd.com/?p=5548#comment-3278 Advertisers in all "viewer controllable" media are going to have to come to grips with MY ability to filter out their adverts. What do I mean by: viewer controllable? * TV (Tivo and the remote) * Internet (Adblock Plus in my browser) * Radio (punch a new station) With my TV remote, I immediately mute all (and I mean all) ads (well, I have an exception for Frontier Airlines). With Tivo, I skip over them. With websites, I use Adblock and never even see them. With radio, in the car, I just punch a different station (music good, talk bad). What is not viewer controllable? * Magazines * Newspapers You have to, at the least, glance at the ad before you ignore it. Advertisers who figure out how to reach me will win and those who don't won't. Advertisers in all “viewer controllable” media are going to have to come to grips with MY ability to filter out their adverts.

What do I mean by: viewer controllable?
* TV (Tivo and the remote)
* Internet (Adblock Plus in my browser)
* Radio (punch a new station)
With my TV remote, I immediately mute all (and I mean all) ads (well, I have an exception for Frontier Airlines). With Tivo, I skip over them. With websites, I use Adblock and never even see them. With radio, in the car, I just punch a different station (music good, talk bad).

What is not viewer controllable?
* Magazines
* Newspapers
You have to, at the least, glance at the ad before you ignore it.

Advertisers who figure out how to reach me will win and those who don’t won’t.

]]> By: How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch « Dr. Scott’s Cool Marketing and Business Blog http://mediamemo.allthingsd.com/20090321/how-advertisers-can-foil-the-fast-forward-button-ads-you-have-to-watch/comment-page-1/#comment-3271 How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch « Dr. Scott’s Cool Marketing and Business Blog Sun, 22 Mar 2009 17:42:40 +0000 http://mediamemo.allthingsd.com/?p=5548#comment-3271 [...] How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [...] [...] How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch [...]

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