Comments on: Is Twittermania Running Face-First Into Quittermania?

By: Hongkie Town » Blog Archive » Twitty

Hongkie Town » Blog Archive » Twitty — Wed, 18 Nov 2009 16:44:46 +0000

[...] not surprised that this article over at All Things Digital points out that Twitter is having a hard time maintaining user loyalty. [...]

By: Is Twitter Bleeding Audience? | LOHAD - random rumblings on marketing and more

Thu, 08 Oct 2009 12:45:42 +0000

[...] on All Things Digital, Peter Kafka crunches the numbers with regards to MySpace, Facebook, Twitter and user [...]

By: Twitter Storytelling by Dan Baum « A. Fine Blog

Twitter Storytelling by Dan Baum « A. Fine Blog — Tue, 19 May 2009 16:49:15 +0000

[...] weight, stories that try to make us believe the RNC and Michael Steele are at all relevant, and the Twitter Jumps the Shark stories. Sadly, I can’t yet do anything about the first two, but I can [...]

By: Weekend Update 5.03.09–Special Musical Chairs Edition | Beth Callaghan | Digital Daily | AllThingsD

Mon, 04 May 2009 23:24:44 +0000

[...] times. Is the meteoric ascension of Twitter flattening out? According to a Nielsen Online study, 60 percent of Twitter’s users leave after a month. This was met with a lot of skepticism so Nielsen ran the numbers again with the same [...]

By: » Weekend Update 5.03.09–Special Musical Chairs Edition [Digital Daily] True HelloWorld Story

Mon, 04 May 2009 05:12:01 +0000

[...] times. Is the meteoric ascension of Twitter flattening out? According to a Nielsen Online study, 60 percent of its users leave after a month. This was met with a lot of skepticism, so Nielsen ran its numbers again with the same [...]

By: Nielsen: We’re Sticking With Our 60 Percent Twitter Quitter Number

Nielsen: We’re Sticking With Our 60 Percent Twitter Quitter Number — Sun, 03 May 2009 11:26:09 +0000

[...] a common criticism of Nielsen’s study–which I also raised–was that Nielsen was only measuring visits to Twitter.com and not Twitter use via third-party [...]

By: Nielsen: We’re Sticking With Our 60% Twitter Quitter Number | Peter Kafka | MediaMemo | AllThingsD

Thu, 30 Apr 2009 20:18:30 +0000

[...] a common criticism of Nielsen’s study — which I also raised — was that Nielsen was only measuring visits to Twitter.com, and not measuring Twitter use [...]

By: Most Twitter Users (Oprah Included) Quit After First Month | nexgenlife.com

Most Twitter Users (Oprah Included) Quit After First Month | nexgenlife.com — Thu, 30 Apr 2009 09:30:36 +0000

[...] Don’t fret too much, Twitter lovers. The numbers might not be fully indicative of the true number of twitterers, as Nielsen only tracked traffic to the Twitter.com URL. Mobile viewers — who exist in massive numbers because the site’s 140-character-or-less messages predispose it for easy viewing on phones and iPods — were not taken into account. [...]

By: Nielsen: Low retention caps Twitter growth | Jay Small | Small Initiatives

Thu, 30 Apr 2009 00:53:38 +0000

[...] interesting take, though Peter Kafka observed that Nielsen’s counts may miss a lot of Twitter traffic. “The majority of Twitter use happens away [...]

By: Market Talk » Blog Archive » Twitter Quitters Damage Growth Potential

Market Talk » Blog Archive » Twitter Quitters Damage Growth Potential — Wed, 29 Apr 2009 20:18:49 +0000

[...] Kafka at MediaMemo says it isn’t surprising people are quick to give up [...]

By: Is Twittermania Running Face-First Into Quittermania? [MediaMemo] | heave-ho.org

Wed, 29 Apr 2009 15:43:06 +0000

[...] See the rest here: Is Twittermania Running Face-First Into Quittermania? [MediaMemo] [...]

By: A Lot of People Have Twitter Accounts, But Are They Using Them? | racetalkblog.com

Wed, 29 Apr 2009 14:42:05 +0000

[...] just 40 percent of their new users (which is actually up from recent numbers), though Peter Kafka points out that this is being measured by Twitter.com visits and doesn’t take into account use on [...]

By: 60% Of Twitter Users Quit After A Month And For Good Reason « Breaking Habit

Wed, 29 Apr 2009 12:55:03 +0000

[...] They do not seem to want to give much weight to these numbers by quoting MediaMemo’s Peter Kafka: [...]

By: Peter Kafka

Peter Kafka — Wed, 29 Apr 2009 12:03:41 +0000

Still waiting to hear back from Nielsen to confirm that they’re just measuring Twitter.com traffic. Though I’m not convinced that would skew their data *that* much. I use Tweetdeck and Twitterberry many, many times a day, but I still end up on Twitter.com at least a few times a week for various reasons.

By: The Tech Town » 60% Of Twitter Users Quit After A Month

The Tech Town » 60% Of Twitter Users Quit After A Month — Wed, 29 Apr 2009 09:13:37 +0000

[...] MediaMemo’s Peter Kafka warns not to read too much into Nielsen’s numbers: [...]