Comments on: Hearst: Zombie Seattle Paper Doing Better Than the Original

By: Happy Birthday TechFlash with a side of PR! »

Happy Birthday TechFlash with a side of PR! » — Fri, 11 Jun 2010 19:10:19 +0000

[...] away. Just take a look at SeattlePI.com: while it has obviously changed, the site earlier this year boasted 4.3 million monthly unique visitors – not bad for a news Web site many people thought wouldn’t [...]

By: Maybe the problem for newspaper sites is too many readers | The Entroporium

Maybe the problem for newspaper sites is too many readers | The Entroporium — Sun, 28 Mar 2010 16:47:55 +0000

[...] to my RSS feed. Be seeing you!Traffic reports from the newly-online-only Seattle Post-Intelligence placed its April readership at 4.3 million unique visitors, up from 4.2 million in the same month last year. That’s a modest gain, but considering the [...]

By: Microsoft Barred From Selling Word, But Not From Making Great Fake Web Videos [MediaMemo] | UpOff.com

Wed, 12 Aug 2009 11:39:38 +0000

[...] supposed to hand over $290 million in damages. There are more details from SeattlePi.com (still extant!) and TechDirt. But the most salient point here is that this is a ruling on a patent lawsuit filed [...]

By: Microsoft Barred From Selling Word, But Not From Making Great Fake Web Videos | Peter Kafka | MediaMemo | AllThingsD

Wed, 12 Aug 2009 11:21:26 +0000

[...] are more details from SeattlePi.com (still extant!) and TechDirt. But the most salient point here is that this is a ruling on a patent lawsuit filed [...]

By: Shrinking the aspirations of metro newspaper sites; Fewer uniques, please | The Entroporium

Fri, 17 Jul 2009 16:07:07 +0000

By: Dan Gellert

Dan Gellert — Wed, 20 May 2009 15:34:20 +0000

Congrats to seattlepi.com for making this work (at least for now). I agree with both of you guys in various forms. First, the most important part of advertising is reach (why advertisers still pay for TV). Without that, any form of content is uninteresting to an advertiser. That being said, having 4MM uniques at a largely local site is significnatly more valuable to an advertiser than 4MM on a national gossip rag such as Gawker. Amazon, Microsoft, Alaska Airlines, Vegas, all of these advertisers would be willing to pay a significant premium for a user who is most likely from the Seattle area. Very few advertisers would be willing to pay a premium price for Gawker’s content and audience. That is probably what leads to the discrepancy in Chris’ numbers (versus PIs actual staff).

By: Seattlepi.com Reports YoY Growth after Moving to Online-only Model - AdamSherk.com

Tue, 19 May 2009 21:18:29 +0000

[...] All Things Digital, Peter Kafka is still skeptical about the viability of their model and whether they can make the numbers work in a local market. But you’d think these figures mean [...]

By: Peter Kafka

Peter Kafka — Tue, 19 May 2009 14:56:39 +0000

I like your logic, Bjorn. But it doesn’t work that way, at least not right now. For now, Web advertisers want reach, reach, reach.

By: Finance Geek » Hearst Says SeattlePI.com Is Growing With An 80% Smaller Staff

Finance Geek » Hearst Says SeattlePI.com Is Growing With An 80% Smaller Staff — Tue, 19 May 2009 12:13:39 +0000

[...] MediaMemo’s Peter Kafka doesn’t think its enough traffic for the site to remain sustaina… [...]

By: Seattle PI Growing? « Screenwerk

Seattle PI Growing? « Screenwerk — Tue, 19 May 2009 09:21:05 +0000

[...] PI Growing? By Greg Sterling AllThingsD cites a Hearst press release that argues the massively downsized and online only Seattle PI is doing [...]

By: Seattle P-I Doing Better Out Of Print ~ Web Developers

Seattle P-I Doing Better Out Of Print ~ Web Developers — Tue, 19 May 2009 04:14:53 +0000

[...] this change up, I have learned that the P-I is expected to do better than it has previously because of these changes. It may still be a ways from profitable, but at [...]

By: Bjorn Tipling

Bjorn Tipling — Tue, 19 May 2009 01:31:41 +0000

Those page view counts should be worth more for local audiences than national audience because they make up a greater percentage of the total population. 4 million unique viewers is less than 10% of the total adult population in the US (assuming they’re all in the US). 4 million unique viewers is what percentage of Washington State? According to WolframAlpha, 6.4 million people live in Washington State. The ads shown to those viewers should cost more because they’re getting a bigger percentage of the total targeted population.

4 million for Gawker isn’t the same as 4 million for Seattle PI.

By: Hearst: Zombie Seattle Paper Doing Better Than the Original [MediaMemo] | techclack.com

Mon, 18 May 2009 21:25:39 +0000

[...] is the original: Hearst: Zombie Seattle Paper Doing Better Than the Original [MediaMemo] var AdBrite_Title_Color = ’0000FF’; var AdBrite_Text_Color = ’000000′; var [...]

By: TechKive » Blog Archive » Hearst: Zombie Seattle Paper Doing Better Than The Original [MediaMemo]

Mon, 18 May 2009 18:48:58 +0000

[...] Continued here: Hearst: Zombie Seattle Paper Doing Better Than The Original [MediaMemo] [...]