Comments on: Are Those Anti-Apple Microsoft Ads Actually Working?

By: Don Lorenzet

Don Lorenzet — Tue, 19 May 2009 17:02:57 +0000

It is interesting to note that we’re talking about measuring value here — not desirability.

And perceived value doesn’t necessarily translate to purchase behavior, especially with the young. All you have to do is go on a college campus today and attend a lecture to see the popularity of Macs over PC brands.

But don’t stop there. as others have pointed out above look at customer satisfaction and Apple beats PCs again. And they’ve done so for years.

One has to ask, if Microsoft is such an industry leader why don’t they even speak about their own product(software)in these ads? Instead, they take shots at Apple. That’s not how an industry leader acts. They got flustered by the challenger brand, and Microsoft blinked.

If Microsoft has such great products why don’t they talk about them? Yeah, Vista…Windows 7 (if it ever comes out) Windows Mobile, and let’s not forget that innovative and cool Zune.

By: Eric Welch

Eric Welch — Tue, 19 May 2009 15:23:59 +0000

It’s kind of hard to sort out what’s causing drops in sales numbers right now. Apple might be doing even better if things weren’t so tough.

It reminds me of the fact that the amount of ice cream consumed this time each year is also a time of increasing drownings. Of course, there’s no direct connection. It’s just warmer.

So with a terrible economic climate, the choices people are making is probably more economically driven. If things weren’t so bad, how might their perception change?

And when it comes to those Microsoft hunter commercials, they always make inappropriate comparisons of Macs to the PCs they buy. They whine about $2,000 Macs and never mention the $1,200 Macs that actually compete with what is bought. Typical Microsoft shell games.

By: David Owens

David Owens — Tue, 19 May 2009 15:00:43 +0000

windows machines are highly disposable. Probably perfect for the teenage crowd. when they see how badly they work, perhaps they will reconsider.

By: Peter Kafka

Peter Kafka — Tue, 19 May 2009 14:54:42 +0000

Thanks all for weighing in. And for Thomas – we appreciate that you took time to register, and we’re trying to make that process easier.

By: Jeffrey Atwood

Jeffrey Atwood — Tue, 19 May 2009 12:19:32 +0000

Forrest MacGregor’s comment is key: Windows runs on countless different combinations of hardware and is very difficult to support, there are just too many variables. Apple controls both the hardware and software making a much better user experience. As programs and data start to move to the cloud (e.g., Gmail, Google Documents, Picasa), choice of computer is becoming less relevant than choice of browser. After many years of supporting both Windows and OS X, I have observed OS X from Apple wins, hands down, so factor the cost of frustration and downtime into any comparison of OS X and Windows. OS X is just a superior product, even compared to Windows 7.

By: Thomas Olson

Thomas Olson — Tue, 19 May 2009 12:03:09 +0000

Yet, ironically, Consumer Reports just released their laptop ratings.

The top three rated 13-inch laptops were those “overpriced” Apples; the #1 model in the 14-16in range? – Apple again; and the top 17in? – the new MacBook Pro – overwhelmingly, despite a price tag 3 times that of the #2 machine.

Quality does matter.

(and I really resented having to “register” to make a comment at a place I’ll probably never return to again)

By: Forrest MacGregor

Forrest MacGregor — Tue, 19 May 2009 11:53:57 +0000

It’s nice to see this little contest play out, but it’s really important to keep stating the obvious: Microsoft does not make PCs. They don’t sell systems. They sell one piece of a complex product, the OS. They are at the mercy of other companies that can make unreliable crap, alienate their customers, fail in myriad ways. It is not an Apple to apples comparison.

Further, to get an idea of what it would be like if they DID make their own stuff, consider the highly successful Zune.

QED.

For anyone interested in the most painless user experience out there, Mac is the best bet. (I don’t have one.. this is being types on a Shuttle PC with XP. My wife and her entire 30-something cohort use Mac almost exclusively.)

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Tue, 19 May 2009 11:28:51 +0000

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