Comments on: Bing! Here Come the TV Ads

By: Bing and Decide! | clickTRUE

Bing and Decide! | clickTRUE — Mon, 07 Mar 2011 02:23:48 +0000

[...] Microsoft’s upcoming $100 million worth of marketing efforts to promote Bing (check out the videos in Youtube.com), they will be definitely be in the limelight [...]

By: Two Months Plus a Big Ad Blitz Equal a Modest Move For Bing [MediaMemo] | UpOff.com

Tue, 18 Aug 2009 10:16:38 +0000

[...] the movies, watching the pre-preview ads before “Funny People”*, and up pops one of the Bing! ads we’re all sick of by now. At the end of the minute-long spot, my date — who reads most of my articles, evinces an [...]

By: Two Months Plus a Big Ad Blitz Equal a Modest Move For Bing [MediaMemo] | OOPSCOOP

Tue, 18 Aug 2009 10:10:16 +0000

By: Two Months Plus a Big Ad Blitz Equal a Modest Move For Bing | Peter Kafka | MediaMemo | AllThingsD

Tue, 18 Aug 2009 10:01:24 +0000

By: Microsoft Bing Gains Attention, Not Users | Peter Kafka | MediaMemo | AllThingsD

Tue, 14 Jul 2009 18:05:22 +0000

[...] (TWX) AOL. The only way for Redmond to really move the needle would be even more expensive than the $100 million marketing outlay it has already committed: Building up its content business (that’d be you, Scott Moore), or [...]

By: BendTech » Bing Impressions

BendTech » Bing Impressions — Mon, 06 Jul 2009 14:27:08 +0000

[...] puzzles me about this is why Microsoft thought hyping Bing with a $100M PR campaign was a good idea. It’s not like Bing is some revolutionary, new product. Rather, [...]

By: Bing Begins Massive Marketing Campaign | Massive Marketers

Bing Begins Massive Marketing Campaign | Massive Marketers — Sat, 27 Jun 2009 05:28:12 +0000

[...] on marketing instead of capitalizing on PR. In fact, Microsoft has put aside approximately $100 million for Bing’s marketing efforts, which position the site as a decision [...]

By: So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share - For Now | Genuine Forex Trading

Thu, 18 Jun 2009 04:12:09 +0000

[...] “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: ComScore says Microsoft continues to grab search share from [...]

By: So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share - For Now [MediaMemo] | UpOff.com

Wed, 17 Jun 2009 15:47:02 +0000

[...] “TV ads can’t buy you search share” axiom. Apparently Microsoft’s (MSFT) gazillion-dollar campaign for Bing is working, at least in the short-term: Comscore (SCOR) says Microsoft continues to grab search [...]

By: So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share - For Now | Peter Kafka | MediaMemo | AllThingsD

Wed, 17 Jun 2009 15:43:55 +0000

By: More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign [MediaMemo] | UpOff.com

Fri, 05 Jun 2009 10:49:58 +0000

[...] The Right Ad Campaign [MediaMemo] June 5th, 2009 You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were [...]

By: FateMaster Tech News » More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign [MediaMemo]

Fri, 05 Jun 2009 10:40:12 +0000

[...] June 5th, 2009 Powered by Max Banner Ads You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were [...]

By: More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign | Peter Kafka | MediaMemo | AllThingsD

Fri, 05 Jun 2009 10:00:29 +0000

[...] say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were [...]

By: Bing!nbsp; Here Come the TV Ads (Peter Kafka/MediaMemo) | Your Complete Store

Thu, 04 Jun 2009 17:44:04 +0000

[...] Kafka / MediaMemo:Bing! Here Come the TV Ads — Steve Ballmer says he “gulped” when he approved the marketing [...]

By: Bing Begins Massive Marketing Campaign | racetalkblog.com

Bing Begins Massive Marketing Campaign | racetalkblog.com — Thu, 04 Jun 2009 14:34:52 +0000

[...] on marketing instead of capitalizing on PR. In fact, Microsoft has put aside approximately $100 million for Bing’s marketing efforts, which position the site as a decision [...]