Peter Kafka

Recent Posts by Peter Kafka

Can an Old Superman Sell Microsoft’s New Browser?

deancain3Microsoft (MSFT) is throwing a ton of money into an ad campaign for its Bing search engine, hoping to claw back some share from Google (GOOG). But I don’t think it’s sinking quite as much into the new ads it’s running for its newish version of Internet Explorer.

For one thing, no matter how aggressively I lean on the fast-forward button on my DVR, I still end up seeing bits of Bing spots. Can’t escape them. But as far as I can tell, the ads below aren’t scheduled to appear on TV at all.

Another hint: They star Dean Cain, who is best known for his work in “Lois & Clark: The New Adventures of Superman.” And that show went off the air in 1997.

The ads come to us courtesy of Bradley & Montgomery, the Indianapolis shop that also made the much-buzzed about “Mojave” spots for Windows Vista last year. But I don’t think the buzz translated into many happy Vista users, and I don’t know that these new spots will prompt people to rethink their browser choice.

You know what, though? I don’t care. If I used a computer that ran Windows, I would totally download IE8 just to support the ad’s director: Bobcat Goldthwait.

Many of you may have a vague memory of Bobcat as the screamy comedian from the 80s who wasn’t Sam Kinison and who appeared in a bunch of “Police Academy” movies. But he’s also the writer, director and star of “Shakes the Clown,” which is awesome and dark and truthful and also really funny. Go watch it! Or download IE8.