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So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share–For Now

by Peter Kafka
Posted on June 17, 2009 at 8:43 AM PT

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bing-ad

If this keeps up, I may have to modify my trustworthy “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: comScore says Microsoft continues to grab search share from Google (GOOG).

This is the second consecutive week that Bing has posted a boost in search share.

Note: These metrics aren’t the same ones comScore (SCOR) uses for its much-followed monthly search share reports–last month’s show Google still pulling ahead of both Yahoo (YHOO) and Microsoft (MSFT)–but they should be meaningful in a directional sense. Long term? That’s a different question altogether.

Here are the numbers (click to enlarge):

comscore-bing

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  • Jeff Stevens
    Wow, two blog entries on Bing vs Google by two different writers in 24 hours.

    Considering Bing didn't launch until your D7 conference on or about May 28th, and your counting effectiveness? someone is concerned, about something.

    As the line in the movie goes,
    perhaps for Google in May. "that's as good as it gets"
  • Peter Kafka
    ? Don't follow. Please explain.
  • Jeff Stevens
    John posted comScore Search numbers for May last night showing Google increasing market share. You posted June weekly comScore Search where it shows Microsoft increasing.
    2 posts to this blog in 24 hours. A slow news day?

    With the launch of Bing on the 28th, 3 days worth of potential impact numbers in May. So I am suggesting that the top market share for Google has been posted and it's down hill, even if it's still leading.

    The Ad campaign is a little early to measure the effect success or failure.
  • Peter Kafka
    Actually I think there was a lot of news today. Can't do anything about the timing on Comscore's release schedule.
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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

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