http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/ by Peter Kafka Wed, 25 Nov 2009 18:09:04 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-9558 Consumer Groups Petition Congress for Privacy Regs Tue, 01 Sep 2009 20:04:31 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-9558 [...] | 0 comments A group of 10 consumer groups today asked the House Commerce Committee, which is drafting an online privacy bill, to consider stringent regulations aimed at curbing behavioral advertising and the use of sensitive [...] [...] | 0 comments A group of 10 consumer groups today asked the House Commerce Committee, which is drafting an online privacy bill, to consider stringent regulations aimed at curbing behavioral advertising and the use of sensitive [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-7314 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? | SEO Hardcore Thu, 02 Jul 2009 19:56:04 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-7314 [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-7298 Advertisers: Pay No Attention to the Data We Are Stealing Thu, 02 Jul 2009 17:05:21 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-7298 [...] that Congress has been keen to see opt-in programs, and there’s no mention of that in these principles, my hope is that regulators won’t [...] [...] that Congress has been keen to see opt-in programs, and there’s no mention of that in these principles, my hope is that regulators won’t [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-7010 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? Fri, 26 Jun 2009 15:11:21 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-7010 [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6961 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? | Search Marketing Thu, 25 Jun 2009 10:11:24 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6961 [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6958 Search engine optimizing Thu, 25 Jun 2009 09:38:27 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6958 [...] for Consumers? Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] for Consumers? Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6957 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? | Seo Services, LLC - Indiana based search engine optimization consultant Thu, 25 Jun 2009 07:03:10 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6957 [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6949 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? | Media News: Internet Marketing & Online Advertisng Thu, 25 Jun 2009 00:16:18 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6949 [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6931 Jamil Thompson Wed, 24 Jun 2009 19:48:24 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6931 As an industry insider I'll say that government regulation of cookie based data aggregation and utility will be disastrous for the online ad industry specifically because there is already a trend of gross mis-attribution of performance results on the part of marketers in comparison of traditional forms of media to online. By hindering the unique targetability of online advertising it reduces the value of the medium to what most marketers erroneously believe it to be currently; this will ultimately result in marketers moving away from advertising in the space all together. As an industry insider I’ll say that government regulation of cookie based data aggregation and utility will be disastrous for the online ad industry specifically because there is already a trend of gross mis-attribution of performance results on the part of marketers in comparison of traditional forms of media to online. By hindering the unique targetability of online advertising it reduces the value of the medium to what most marketers erroneously believe it to be currently; this will ultimately result in marketers moving away from advertising in the space all together.

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6924 Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers? Wed, 24 Jun 2009 18:02:53 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6924 [...] 2009 in FeedNews Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...] [...] 2009 in FeedNews Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. The effort is led by Rep. Rick Boucher of [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6834 Dorian Benkoil Tue, 23 Jun 2009 22:00:36 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6834 Peter, thanks for the pickup. Your "Solomon-like" solution in fact is in the direction of something Morgan predicts. He said in a conversation w/ me after the panel that he believes advertisers will somehow have to explain the value to consumers of allowing cookies on their machines. (I think it might not get to "gee-gaws" or points -- might simply say things like, "in exchange for letting us track you and serve ads, you get access to all parts of our site. Otherwise, you'll have to pay a fee.") Peter, thanks for the pickup. Your “Solomon-like” solution in fact is in the direction of something Morgan predicts. He said in a conversation w/ me after the panel that he believes advertisers will somehow have to explain the value to consumers of allowing cookies on their machines. (I think it might not get to “gee-gaws” or points — might simply say things like, “in exchange for letting us track you and serve ads, you get access to all parts of our site. Otherwise, you’ll have to pay a fee.”)

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6825 Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes [MediaMemo] | techclack.com Tue, 23 Jun 2009 21:25:29 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6825 [...] original here:  Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes [MediaMemo] var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var [...] [...] original here:  Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes [MediaMemo] var AdBrite_Title_Color = ‘0000FF’; var AdBrite_Text_Color = ‘000000′; var [...]

]]> http://mediamemo.allthingsd.com/20090623/congress-readies-an-opt-in-privacy-bill-and-the-web-industry-cringes/comment-page-1/#comment-6824 Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes [MediaMemo] | UpOff.com Tue, 23 Jun 2009 21:18:34 +0000 http://mediamemo.allthingsd.com/?p=8522#comment-6824 [...] Article Share and Enjoy: [...] [...] Article Share and Enjoy: [...]

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