Comments on: What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff.

By: A financial plan for the news’paper’ of tomorrow | TheMarketFarm.com

Mon, 14 Sep 2009 13:18:19 +0000

[...] Kafka, former media writer for Forbes and now blogging his own MediaMemo, asks the question (non-rhetorically), “What happens when your newspaper goes digital?” [...]

By: Is scientific publishing about to be disrupted? – Accountants News

Is scientific publishing about to be disrupted? – Accountants News — Mon, 13 Jul 2009 16:15:24 +0000

[...] while the newspapers are dying. This subject has been discussed extensively in many recent articles, but my discussion is different because it focuses on identifying general structural features that [...]

By: stephen-turner.net » links for 2009-07-09

stephen-turner.net » links for 2009-07-09 — Thu, 09 Jul 2009 10:15:16 +0000

[...] Newspaper Model for Success: Ditch the Press, Dismiss the Staff | Peter Kafka | MediaMemo | AllThing… Interesting piece on the business of local news sites, and how you should be doing them now. Interesting. (tags: media online news future business web advertising blog) Share and Enjoy: [...]

By: links for 2009-07-08 « Sarah Hartley

links for 2009-07-08 « Sarah Hartley — Wed, 08 Jul 2009 19:08:34 +0000

[...] Newspaper Model for Success: Ditch the Press, Dismiss the Staff The pitch: Outside.in wants to help local news sites by supplying them with a river of extra content created by local bloggers, Twitterers and lots of people who don’t even think of themselves as content creators, like people who post real estate listings. The local site is supposed to aggregate and filter the stuff and sell ads on it. The people supplying the content get more exposure via links from the bigger site. (tags: newspaper blog hyperlocal journalism media newspapers online) [...]

By: Another Scary Online-Only News Business Plan « The Open Field

Another Scary Online-Only News Business Plan « The Open Field — Thu, 02 Jul 2009 12:57:29 +0000

[...] 2, 2009 · Leave a Comment Earlier this week, All Things Digital at The Wall Street Journal posted an interesting spreadsheet that tried to answer the question: What would your P&L look like with a 20-person local [...]

By: Michael Nielsen » Is scientific publishing about to be disrupted?

Michael Nielsen » Is scientific publishing about to be disrupted? — Mon, 29 Jun 2009 18:06:07 +0000

By: Josh Stearns

Josh Stearns — Mon, 29 Jun 2009 15:04:05 +0000

While this article has sparked a great conversation there is a vital answer to the question you pose at the start of your article that no one has touched on yet. In considering the impact of news moving exclusively online we have to be aware of the fact that roughly 40% of America still doesn’t have access to high-speed internet.

While I have no doubt that more and more journalism will be moving online, and in general I think this is a positive move, in the short term we need to ensure that we are not cutting people and communities off from the news and information they need.

In our report Saving the News: Toward a National Journalism Strategy (http://www.freepress.net/node/57076), we develop a set of policy recommendations for the future of journalism and discuss the importance of expanding broadband access to foster innovation and support the future of news gathering. As news moves online we also need to address policy issues like Net Neutrality, to ensure the web remains a level playing field for all news outlets.

By: Yet another “What if you go online-only?” scenario » Nieman Journalism Lab

Sun, 28 Jun 2009 20:53:09 +0000

[...] any case, Peter Kafka of All Things Digital is the latest to noodle the online-only version and has posted a spreadsheet supplied by Mark Josephson, CEO of Outside.in, which offers a news [...]

By: Idea Source: the best of marketing & PR on the web for the week of June 22, 2009 | Provient Marketing

Sat, 27 Jun 2009 03:34:03 +0000

[...] What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff. [...]

By: Blogads Weblog: The economics of printless local news orgs

Blogads Weblog: The economics of printless local news orgs — Fri, 26 Jun 2009 20:43:24 +0000

[...] Can they fly? I agree with Jake Dobkin – the numbers are way off. The wrong way. Excel dude is smoking his own VC-focused PPT. [...]

By: Aggregate, Curate, Publish To Create Local Media « Klickabletv: digital media news

Fri, 26 Jun 2009 15:32:40 +0000

[...] Things D and Mark Josephson, CEO of Outside.in have been collaborating on that and Peter published a strawman local media company P&L on his blog the other [...]

By: Ditch the Press, Dismiss the Staff has a… « Paul M. Watson

Ditch the Press, Dismiss the Staff has a… « Paul M. Watson — Fri, 26 Jun 2009 11:04:25 +0000

[...] 11:04 am on June 26, 2009 Permalink | Reply Tags: media (43) Ditch the Press, Dismiss the Staff has a decent Profit/Loss spreadsheet model for a media company. Also links to Outside.in’s [...]

By: Tom Baker

Tom Baker — Fri, 26 Jun 2009 02:47:16 +0000

This many monthly pageviews on the “main” site would mean you’re in a market at least the size of, say, Dallas. Why would you only be shooting for direct revenue of $1.4 million from a market that size, with millions of local ad dollars available? What it suggests to me is that a “Web site only” news business model in a decent-sized city doesn’t make sense, or at least, that it doesn’t scale. A local publisher should be looking at all sorts of other local ad revenue opportunities — online lead-gen, e-mail marketing, events, local print weeklies and directories, all the other services and media that local advertisers need. Just because metro dailies are dead doesn’t mean local advertisers only want a Web site.

By: jake dobkin

jake dobkin — Thu, 25 Jun 2009 18:39:07 +0000

I think Mark is off by a factor of about 5X on the traffic, and at least 3-5X on the RPMs.

No way most papers are doing 120MM– not by themselves, not with additional network traffic from Outside.in. Think about it– how many pageviews is the entire Outside.in network turning per month now? Now divide that by 20 for a city like Seattle– how much additional traffic can that really add to the paper?

And regarding RPMs– $15 sounds high to me for local news brand ads, but let’s accept it. But $5CPM for remnant? Google is providing $0.20 CPMs for local remnant ads (presumably targeted as well as they can be by Adsense). Let’s more than double that to $0.5CPM– even then, I think you’d end up with about $500K in ANNUAL revenue.

How many employees (editorial, admin, ad sales, tech, etc) can that support? 5? 7? And what kind of product will they turn out? And separately, if your business plan is to sell services to them like Outside.in, how much can they afford to pay?

By: Desinvestieren für eine bessere Medienwelt - das Internet als Fanal und Hoffnungsträger — CARTA

Thu, 25 Jun 2009 15:09:01 +0000

[...] oder Recherchen einkaufen, etwa Blogs oder Zeitungen, die nur noch online erscheinen und nur mit stark reduziertem Personalumfang arbeiten. Und Norbert Lammert bekommt am Ende doch noch Recht, wenn auch anders als er selber [...]