Good News! Your Boss Is Too Busy to Blog and Twitter.
by Peter Kafka
Posted on June 25, 2009 at 4:30 AM PT
Worried about bumping into your boss on a social media service, then having to explain some indiscreet comment you made in cyberspace? If you work for the world’s biggest companies, you can relax: Your CEO isn’t spending time on the social Web.
A survey of Fortune 100 CEOs finds that almost none of them are using Twitter, Facebook, or even LinkedIn. Reuters:
The study found only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.
Only 13 CEOs had profiles on the professional networking site LinkedIn. Three CEOs stood out with more than 80 connections but they were all from technology companies — Michael Dell from computer maker Dell, Gregory Spierkel from technology products distributor Ingram Micro Inc., and John Chambers from Cisco,
Three quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated information such as incorrect titles, or lacked sources.
The survey is the work of something called Uberceo.com, which describes itself as a blog about CEOs, not for CEOs. Which is good, because according to Uberceo, most CEOs aren’t paying attention to blogs.
Uberceo says that it’s dismayed to learn that CEOs are too busy to install TweetDeck or play Mafia Wars, and insists they are missing “a fabulous opportunity to connect with their target audience.” It suggests “that every CEO examine their online image and reputation.”
The author of that survey, by the way? Sharon Barclay, whose Linkedin profile describes her as the sole employee of Blue Trumpet Group, a “corporate and executive visibility firm.” If only she knew of a way to advertise her services….
