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Jeff Goldblum Defies the Web, Denies His Death on “Colbert Report”

by Peter Kafka
Posted on June 30, 2009 at 4:33 AM PT

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goldblumJeff Goldblum has been making a string of appearances on “The Colbert Report” over the past few weeks, but last night was by far his best work. For starters, the Internet and Twitter declared him dead last Thursday.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Jeff Goldblum Will Be Missed
www.colbertnation.com
Colbert Report Full Episodes Political Humor Mark Sanford

And here’s that stunning footage of a real Australian morning show reporting Goldblum’s death that Colbert used in his bit. Note that they had time to assemble a b-roll montage before going on air with this.

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  • Colbert funny. Major media falling for this stuff, not so much.

    Journalism, because of its fear of extinction, has talked itself into this idea that it's OK to publish first, verify later. Giving up the two things that have value: trust and credibility.
  • Peter Kafka
    Actually, I think Jackson's death was a pretty good example of major media holding the line: They got a lot of guff for being an hour behind TMZ to confirm his death, but imagine if they'd hopped on board that report and been wrong? Then they used their intact authority to delve deep into the story in followups.
  • I'll give you MJ coverage, butI think the Iran coverage proves my point better:

    "Many mainstream media sources, which have in the past been critical of the undifferentiated sources of information on the Web, had little choice but to throw open their doors in this case.

    http://is.gd/1jrwO
  • Peter Kafka
    Right. And CNN.com just got popped for doing an exceptionally crappy job at that. http://bit.ly/wf2GM But in general I don't see how you can fault big media for relying on less than sterling sourcing when they can't get in to do the job themselves.
  • I'm not blaming them for doing, if they do it carefully.

    I certainly believe social media can be wrapped around trusted news sources, but the news org needs to be the credible gatekeeper.
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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

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