Microsoft Gags on Puke Ad
by Peter Kafka
Posted on July 2, 2009 at 9:36 AM PT
Microsoft’s first series of Web video ads for Internet Explorer 8 didn’t seem to garner much attention. But its latest one did: It features a married couple, an unspeakable porn site and a lot of vomit.
If you liked the “Mr. Creosote” sketch in “Monty Python’s Meaning of Life,” you’ll like this one. And if you didn’t…well, you’re like many other folks, some of whom complained loudly enough to get Microsoft (MSFT) to yank the ad, though it still lives in Google’s (GOOG) YouTube.
Microsoft’s explanation for the spot, and its removal, via an email to CNET:
We make a point of listening to our customers. We created the … video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8, using the same irreverent humor that our customers told us they liked about other components of the Internet Explorer 8 marketing campaign. While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.
A reminder: These spots are not the work of Crispin Porter + Bogusky, the high-profile ad shop that gets associated with most of Microsoft’s marketing work these days. They’re from Indiana-based Bradley and Montgomery and they’re directed by Bobcat Goldthwait, for whom I’ve already professed my admiration.
These were Goldthwait’s first commercials, though, and it will be interesting to see if he gets another shot. And in retrospect, he did hint that this might be coming when he talked to Techflash after the first of his browser ads hit the Web last month:
Well, the folks at (Bradley and Montgomery), the agency that wrote ‘em, I would have to credit them with my involvement, and also Microsoft. I think they were trying to do something that was a little less mainstream, and I think that’s (what led to) my involvement. Normally the corporate world is very frightened of hiring the dude from Police Academy to direct their stuff, so I’m flattered and I was really happy. There’s a couple more coming up, too, so I’m actually looking forward to those being released, because I think they’re a little more nutty in tone.
Want to see for yourself? Have at it. But don’t complain to us afterward.
Comments
As Ron Burgundy might say, “You stay classy, Internet Explorer…”
Posted by Ken Okel at July 3rd, 2009 at 6:26 amthat is what i call a BraveHeart!
Posted by Simone Parma at July 3rd, 2009 at 9:28 amWellllllllll….you know, the concept wasn’t bad. The problem was the puking. If they had just made some porn jokes and had it provoke a marital fight instead of puking, it might’ve worked and been hailed as genius. Instead, it just seemed gross.
Posted by Mark Squires at July 6th, 2009 at 4:45 am