Another Bing Boost: ComScore Says Microsoft Search Share Up in June
by Peter Kafka
Posted on July 15, 2009 at 6:40 AM PT
We’ve seen multiple studies showing a boost for Microsoft’s (MSFT) search share since it launched Bing a month ago, and now comScore weighs in and says the same thing. Comscore (SCOR) is the standard when it comes to this stuff, so it will be interesting to see how Wall Street digests the news.
My gut: Not a needle mover.
The summary for June: Google (GOOG) is flat, and so is IAC’s (IACI) Ask and Time Warner’s (TWX) AOL. And Yahoo (YHOO) is down. Microsoft’s increase of 0.4 percent, to 8.4 percent, looks to have come at the expense of Yahoo, which dropped from 20.1 percent to 19.6 percent.
Yesterday, JP Morgan’s Imran Khan (who supplied us with these data today) predicted that Bing would eventually boost Microsoft by two percent, at the expense of AOL and Ask (click charts to enlarge):
Comments
When Bing gives me a subject line, word inclusion, word exclusion and domain specificity all on one page that I can bookmark like, Google Advanced Search, I will look at it.
Right now, while they are all there, they are not on the first page, too much drilling, typical of MSFT, and, I like MSFT.
Posted by Richard Mitnick at July 15th, 2009 at 10:47 am