Comments on: Viacom Says It Has Cracked the Web Ad Riddle, Using Lots of Web Ads

By: Viacom Says It Has Cracked the Web Ad Riddle, Using Lots of Web Ads |

Viacom Says It Has Cracked the Web Ad Riddle, Using Lots of Web Ads | — Mon, 20 Jul 2009 13:43:36 +0000

[...] FULL STORY [...]

By: AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension

Mon, 20 Jul 2009 13:42:34 +0000

[...] AllThingsD’s Peter Kafka says that Viacom has cracked the code on video advertising. “Do it with a short ad at the beginning of the clip, and then another ad that pops up while the clip is running” is the key according to Kafka’s Viacom source. He adds: “Viacom (VIA) says the intro-and-overlay package works best for advertisers’ ‘brand lift,’ which it defines via metrics like unaided awareness, aided awareness and purchase intent.” [...]

By: HipMojo.com » Did Viacom Crack the Online Video Ad Code?

HipMojo.com » Did Viacom Crack the Online Video Ad Code? — Fri, 17 Jul 2009 19:25:10 +0000

[...] Read more. I’ve always liked the idea of a short 5-second ad at the beginning… I can’t imagine the 30-second pre-roll disappearing but if you do the combo of a shorter ad at the beginning and then the longer ad in the middle, that does seem like a better combination. The problem is most of Viacom’s content is suitable for that 5-30 kind of format (5 second upfront, then 30 in the middle), whereas YouTube’s content… less so. [...]

By: Mac Beach

Mac Beach — Thu, 16 Jul 2009 17:10:41 +0000

Yeah, I love them.

My favorites are the ones that show a flash ad that will run on any browser followed by content that stutters and sputters or fails to play at all.

Keeps me coming back for more for sure.

(These are the same people that killed first broadcast media and then cable TV right?)