Comments on: MySpace, Facebook Move Lots of Display Ads, Not So Much Money http://mediamemo.allthingsd.com/20090901/myspace-facebook-move-lots-of-display-ads-not-so-much-money/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Peebles http://mediamemo.allthingsd.com/20090901/myspace-facebook-move-lots-of-display-ads-not-so-much-money/comment-page-1/#comment-9619 John Peebles Wed, 02 Sep 2009 16:29:31 +0000 http://mediamemo.allthingsd.com/?p=10601#comment-9619 Facebook just can't get out of their own way. As an advertiser, we rely on the combination of social network inventory and ad network retargeting to keep effective CPM's in the $1 - $2 range. This is far cheaper than Facebook will sell their own inventory directly. So why buy from them? Facebook just can’t get out of their own way.

As an advertiser, we rely on the combination of social network inventory and ad network retargeting to keep effective CPM’s in the $1 – $2 range. This is far cheaper than Facebook will sell their own inventory directly.

So why buy from them?

]]> By: Comscore On Social Display; Rubicon Project On CPMs In Q2; YieldBuild Adds More Text; Pricey Hulu CPMs http://mediamemo.allthingsd.com/20090901/myspace-facebook-move-lots-of-display-ads-not-so-much-money/comment-page-1/#comment-9605 Comscore On Social Display; Rubicon Project On CPMs In Q2; YieldBuild Adds More Text; Pricey Hulu CPMs Wed, 02 Sep 2009 12:33:26 +0000 http://mediamemo.allthingsd.com/?p=10601#comment-9605 [...] Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook "accounted for 17.4 percent of the display ads in the U.S" in July according to the Comscore report. Of course, that doesn't mean they were making a ton of money as CPMs for social media are very low. Still, plenty of opportunity lies ahead and advances in technology (such as real-time bidding) will unlock social media's incredible reach. Read the release from Comscore. [...] [...] Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to the Comscore report. Of course, that doesn’t mean they were making a ton of money as CPMs for social media are very low. Still, plenty of opportunity lies ahead and advances in technology (such as real-time bidding) will unlock social media’s incredible reach. Read the release from Comscore. [...]

]]> By: MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] | UpOff.com http://mediamemo.allthingsd.com/20090901/myspace-facebook-move-lots-of-display-ads-not-so-much-money/comment-page-1/#comment-9570 MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] | UpOff.com Tue, 01 Sep 2009 21:07:04 +0000 http://mediamemo.allthingsd.com/?p=10601#comment-9570 [...] Article Share and Enjoy: [...] [...] Article Share and Enjoy: [...]

]]> By: TechKive » Blog Archive » MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] http://mediamemo.allthingsd.com/20090901/myspace-facebook-move-lots-of-display-ads-not-so-much-money/comment-page-1/#comment-9568 TechKive » Blog Archive » MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] Tue, 01 Sep 2009 20:55:26 +0000 http://mediamemo.allthingsd.com/?p=10601#comment-9568 [...] the original post here: MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] Share and [...] [...] the original post here: MySpace, Facebook Move Lots of Display Ads, Not So Much Money [MediaMemo] Share and [...]

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