Comments on: Here Comes the Google Ad Exchange

By: Google Says "Real Time" Display Sales Increasing | Peter Kafka | MediaMemo | AllThingsD

Wed, 23 Feb 2011 18:01:48 +0000

[...] and speed — for a couple of years now. That’s why it relaunched DoubleClick as the AdX exchange, which specializes in RTB, in 2009. And that’s why it bought Invite Media, which helps buyers [...]

By: Microsoft Starts Real Time Ad Exchange With AppNexus | Peter Kafka | MediaMemo | AllThingsD

Mon, 31 Jan 2011 11:02:37 +0000

[...] difference: Instead of running the exchange itself, like Google does,Redmond is going to outsource the [...]

By: Google Suspends AppNexus from Real Time Ad Exchange | Peter Kafka | MediaMemo | AllThingsD

Wed, 01 Dec 2010 00:57:32 +0000

[...] (or DSP) for clients who want to buy display advertising inventory. The bulk of that comes from Google’s DoubleClick Ad Exchange, and for now, that’s [...]

By: With AdMob Out of the Way, Is Google Set to Buy Invite Media? | Seo-Tuts.com

Tue, 25 May 2010 21:17:19 +0000

[...] Invite, a three-year-old “demand side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last [...]

By: News of the Day | in.media | online advertising news, trends & industry talk

Mon, 24 May 2010 13:55:01 +0000

[...] a three-year-old “demand side platform” designed to help buyers navigate high volume display advertising exchanges — like the one Google launched last year. A deal has supposedly been in the works for some time, and one theory is that Google [...]

By: With AdMob Out of the Way, Is Google Set to Buy Invite Media? | Peter Kafka | MediaMemo | AllThingsD

Sun, 23 May 2010 20:05:47 +0000

[...] “demand side platform” designed to help buyers navigate high volume display advertising exchanges — like the one Google launched last [...]

By: An Item on Google’s Long Shopping List: “Demand-Side Platforms” | Peter Kafka | MediaMemo | AllThingsD

Wed, 23 Dec 2009 18:28:01 +0000

[...] Dull name aside, this is an interesting business for Google to thinking about. So-called DSPs are supposed to help ad buyers (that’s the “demand-side” part) manage the speed, volume and complexity of the new ad exchanges that are cropping up — like Google’s own AdX product. [...]

By: CBS Tells Ad Networks It’s Going Cold Turkey | Peter Kafka | MediaMemo | AllThingsD

Mon, 14 Dec 2009 15:59:17 +0000

[...] more and more inventory, at ever-more “efficient”–i.e., cheap–prices. See: Google’s (GOOG) relaunched DoubleClick exchange and the one that Microsoft (MSFT) intends to roll out next month. Print Sharevar obj = [...]

By: Looking For Microsoft’s Ad Exchange? Wait Until (Early) Next Year | Peter Kafka | MediaMemo | AllThingsD

Wed, 28 Oct 2009 10:01:16 +0000

[...] That should finally change next year. People familiar with Microsoft’s plans say the company intends to open up the exchange, which will allow online ad buyers and sellers to match up in real time, in January. That will put it several months behind Google (GOOG), which turned on its real-time ad exchange in September. [...]

By: Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN | Peter Kafka | MediaMemo | AllThingsD

Tue, 06 Oct 2009 22:33:49 +0000

[...] Google (GOOG) lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as [...]

By: Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN [MediaMemo] | TECHNICK

Tue, 06 Oct 2009 22:08:05 +0000

By: Internet Strategy, Marketing & Technology Links – Sept 17, 2009 | Sazbean

Thu, 17 Sep 2009 12:23:17 +0000

[...] Here Comes the Google Ad Exchange [MediaMemo] (All Things Digital) [...]

By: Internet Strategy, Marketing & Technology Links – Sept 16, 2009 | Sazbean

Wed, 16 Sep 2009 12:50:04 +0000

[...] Here Comes the Google Ad Exchange [MediaMemo] (All Things Digital) [...]

By: TechKive » Blog Archive » Here Comes the Google Ad Exchange [MediaMemo]

Tue, 15 Sep 2009 10:02:37 +0000

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