Measure This: Adobe Buys Web Traffic-Counter Omniture for $1.8 Billion
by Peter Kafka
Posted on September 15, 2009 at 1:42 PM PT
What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.
Adobe (ADBE) is offering $21.50 in cash for each Omniture (OMTR) share. That’s a 25 percent premium over today’s closing price of $17.32–which includes a large run-up in the last few hours of the day, before trading was halted around 3:45 pm EDT. Good bet the folks at the Securities and Exchange Commission will take a look at that leap.
Comments
That poor seal.
Posted by Bjorn Tipling at September 15th, 2009 at 2:32 pmAlso omniture has a great product. I sat through a demo with one of their sales people once. Good for them.
Posted by Bjorn Tipling at September 15th, 2009 at 2:33 pmAnd, this makes sense for Adobe stockholders in what way?
Posted by Dave Barnes at September 15th, 2009 at 3:45 pmOmniture’s top-notch suite of products are not the industry standard. See Coremetrics, Google Analytics, WebTrends, comScore Media Metrix, Nielsen Online, etc.
Posted by DEREK MONTEVERDI at September 17th, 2009 at 7:01 am