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Is YouTube’s Biggest Star Ready for the Big Screen?

by Peter Kafka
Posted on September 18, 2009 at 7:09 AM PT

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fredWho’s going to be the first Web star to make it to the movies? One alarming possibility: Lucas Cruikshank, better known to a staggering number of YouTube viewers as “Fred.”

Fred is one of those weird cultural phenomena, like Rascal Flatts or the Wiggles, that are hugely popular in some demos and unknown in others. So while you may have never seen him, he was until very recently the biggest star on Google’s (GOOG) video site, and has generated more than 300 million views.

And now, a movie? I’ve yet to hear about anyone committing to financing, and/or distributing one, but Tubefilter has found what it says is a casting call for a Fred-based flick. That makes no sense to me, but then again, I thought “Beavis and Butthead” wouldn’t translate to the big screen, and that worked pretty well, in my humble opinion.

Then again, in my humble opinion, this stuff is unwatchable. Be warned:

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  • This guy is the biggest thing on YouTube???

    To all those who doubt my assertion that America is a nation of morons, I have just one thing to say:

    "I rest my case!"
  • Peter Kafka
    I'm prettttttttty sure part of this is generation gap - what with the youngsters wanting to enjoy something their elders will hate. Mission accomplished.
  • jake sidwell
    @Alan Sanders

    Youtube is a global site.

    Almost the entire youtube community despises Fred and his google-supported success. He was GLOBALLY featured several times and was able to capitalize on the "13-17 year old girl" market who make up 80% of the websites viewers.

    So, you're assertion that America is a nation of morons will have to remain in doubt for a bit longer.

    I apologize on behalf of America for this inconvenience.
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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

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