Comments on: Live From New York: Yahoo Introduces "You"

By: Yahoo Tries to Recover From “It’s You” Ad Disaster by Attacking Google’s One Box (This Is Going to End in Tears) | Kara Swisher | BoomTown | AllThingsD

Thu, 06 May 2010 07:01:21 +0000

[...] at least that sounds better than the willfully vague $100 million campaign that Steele launched with noisy fanfare last fall, with the motto: “It’s [...]

By: bkhr

bkhr — Sat, 13 Mar 2010 01:36:19 +0000

“Who's the ad genius who came up with this one?”

That skater guy just rules. Yeah Matia!

By: Is Yahoo’s Ad Business Turning the Corner? | Peter Kafka | MediaMemo | AllThingsD

Tue, 15 Dec 2009 12:59:03 +0000

[...] If true, this is good news for Yahoo CEO Carol Bartz, who has been much more restrained in her public pronouncements in the past few months. In September, she described Yahoo’s business as “bumping along the bottom“. [...]

By: Video: Yahoo Promotes Advertising to Advertisers | Peter Kafka | MediaMemo | AllThingsD

Tue, 24 Nov 2009 18:11:35 +0000

[...] is a good reminder that despite what armchair ad critics like me have to say, a lot of the rebranding efforts that Yahoo, and now, AOL, have underway aren’t aimed at us anyway: They’re aimed at a relatively [...]

By: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization. « Tech7.Net

Tue, 20 Oct 2009 07:45:01 +0000

[...] now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather, a unit of the WPP Group [...]

By: Yahoo’s $100 Million TV Ad | Peter Kafka | MediaMemo | AllThingsD

Mon, 28 Sep 2009 16:01:08 +0000

[...] say they didn’t warn you: Last week Yahoo (YHOO) formally rolled out its new $100 million-plus marketing campaign. Today, the TV ads begin. Here’s what you’ll be getting if you watch AMC, ESPN, USA, [...]

By: Some More Positive Murmurs For Web Ads | Peter Kafka | MediaMemo | AllThingsD

Fri, 25 Sep 2009 12:02:21 +0000

[...] press conference, Bartz brought out her “still bumping along the bottom” line, while EVP Hilary Schneider said ad sales had stabilized but that she “wouldn’t go so far as to say as we’re seeing a full [...]

By: AOL Readies Board Picks for Spin-Off–While Holding Off Search Suitors (Plus BoomTown Director Picks!) | Kara Swisher | BoomTown | AllThingsD

Thu, 24 Sep 2009 04:01:40 +0000

[...] news, sports and finance sites, and has recently been trying to reinvigorate its brand. This week, it launched a new marketing campaign with the motto, “It’s [...]

By: Yahoo! anunció una campaña de 100 millones de dólares | noticias trujillo noticias chiclayo noticias chimbote noticias tumbes piura

Wed, 23 Sep 2009 15:57:54 +0000

[...] servicio de alojamiento web en unos US$ 500 millones. El blog de tecnologías de la información All Things D informó que Yahoo! quería desprenderse también del proveedor de mail [...]

By: The Yahoo Ad Campaign Creative We’d Like to See [BoomTown] | UpOff.com

Wed, 23 Sep 2009 01:03:19 +0000

[...] introduced its new $100 million marketing and branding campaign in New York today, with “It’s Y!ou” as the new tag line, making use of the [...]

By: Yahoo Ad Campaign Creative We’d Like to See | Kara Swisher | BoomTown | AllThingsD

Wed, 23 Sep 2009 00:40:10 +0000

[...] Live From New York: Yahoo Introduces "You" [...]

By: Mac Beach

Mac Beach — Tue, 22 Sep 2009 23:24:48 +0000

I’m going to start calling them Wazoo as in:

Yahoo doesn’t do technology all that well, but they do logos color schemes and spinning do-dads which have been focus-grouped up the wazoo!

As with every new article I’ll go take a look and see what, if anything, has changed for the better. Don’t expect me to report back.

By: Google Back at $500 a Share [Digital Daily] | TECHNICK

Google Back at $500 a Share [Digital Daily] | TECHNICK — Tue, 22 Sep 2009 21:22:00 +0000

[...] said for Yahoo (YHOO), which hasn’t elicited the same sort of response. But then why should it? As Yahoo CEO Carol Bartz said earlier today, “Yahoo and Google are different companies. They are in different businesses….They [...]

By: Google Back at $500 a Share [Digital Daily] | UpOff.com

Google Back at $500 a Share [Digital Daily] | UpOff.com — Tue, 22 Sep 2009 19:58:53 +0000

By: Google Back at $500 a Share | John Paczkowski | Digital Daily | AllThingsD

Tue, 22 Sep 2009 19:02:15 +0000

[...] Live From New York: Yahoo Introduces "You" [...]