Peter Kafka

Recent Posts by Peter Kafka

This Just In: YouTube Is Ginormous!

kingkonglivesYou already know this, but it’s always good to be reminded: In online video, there’s YouTube, and then there’s everybody else. Today’s data point: ComScore’s (SCOR) August video report, which shows Google’s video site generating 10 billion views and owning 39.6 percent of the market.

That’s 10 billion views, and that’s just counting Web surfers from the U.S. Factor in international visitors and…it would be a lot bigger.

The rest of the rankings look about the same as they as they always do–puny compared to Google’s (GOOG) status. That is, if you add up the next nine biggest sites, they won’t come close to matching YouTube’s share. But for the record, Hulu gained share but lost a position to Fox Interactive Media/MySpace, its corporate cousin from News Corp (NWS). And Time Warner’s (TWX) AOL replaced Disney’s (DIS) ABC at the bottom of the rankings. Click table to enlarge:
comscore chart

Yet another reason it’s amazing that it took Warner Music Group nine months to hammer out a deal to get its video back on YouTube–and bear in mind that they’re not there yet. If you’re in the music video business and you pull your videos off the world’s biggest video site, you had better have a very good reason for doing so.

In other shocking news: This movie is 12 years old. That’s older than Google!