Comments on: Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Caruso http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/comment-page-1/#comment-11836 Michael Caruso Tue, 20 Oct 2009 19:20:28 +0000 http://mediamemo.allthingsd.com/?p=12001#comment-11836 Malware in ads could be avoided by 3rd party software scanning like ClickFacts. No need for more head count. See CNET article September 15, 2009 "Ads--the new malware delivery format" http://news.cnet.com/8301-27080_3-10353402-245.html ClickFacts is a Risk Discovery company that enables Advertising Networks, Publishers and Advertisers to dramatically reduce the potential of delivering malicious code or inappropriate content to consumers of web advertising. Malware in ads could be avoided by 3rd party software scanning like ClickFacts. No need for more head count.

See CNET article September 15, 2009 “Ads–the new malware delivery format”
http://news.cnet.com/8301-2708.....2-245.html

ClickFacts is a Risk Discovery company that enables Advertising Networks, Publishers and Advertisers to dramatically reduce the potential of delivering malicious code or inappropriate content to consumers of web advertising.

]]> By: Bloomberg Buys BusinessWeek From McGraw-Hill, and more « The Media Watcher http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/comment-page-1/#comment-11659 Bloomberg Buys BusinessWeek From McGraw-Hill, and more « The Media Watcher Thu, 15 Oct 2009 18:52:37 +0000 http://mediamemo.allthingsd.com/?p=12001#comment-11659 [...] Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem All Things Digital http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-f... Possibly related posts: (automatically generated)Weekly [...] [...] Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem All Things Digital http://mediamemo.allthingsd.co.....at-the-f... Possibly related posts: (automatically generated)Weekly [...]

]]> By: Mitch Stone http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/comment-page-1/#comment-11548 Mitch Stone Tue, 13 Oct 2009 17:38:43 +0000 http://mediamemo.allthingsd.com/?p=12001#comment-11548 I feel the need again to be the designated crank about these reports that the Times was "attacked by hackers." I think we all know what image this conjures up, but it's not what actually happened in this case. The Times ran a bogus ad, sure, but they were not "attacked by hackers" -- the ad was a redirect to another server hosting the actual malware. They were the attacked/hacked party. Nobody wants to talk about that, for reasons which continue to mystify me. I feel the need again to be the designated crank about these reports that the Times was “attacked by hackers.” I think we all know what image this conjures up, but it’s not what actually happened in this case. The Times ran a bogus ad, sure, but they were not “attacked by hackers” — the ad was a redirect to another server hosting the actual malware. They were the attacked/hacked party. Nobody wants to talk about that, for reasons which continue to mystify me.

]]> By: Eric Bingham http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/comment-page-1/#comment-11514 Eric Bingham Tue, 13 Oct 2009 13:09:35 +0000 http://mediamemo.allthingsd.com/?p=12001#comment-11514 the Times sold ad space to an unknown entity and got burned. Vonage (or similar mass marketers) put ad offers in affiliate programs that are easy for rogue "agencies" to pick up. Armed with these Vonage ads they purchase space, dirt cheap, from publishers and distribute their malware/spyware. These situations are not to hard for vigilant publishers to protect against. Don't sell really cheap deals to unknown entities. Don't fall for offers of pre-payment to assuage concerns. Sales managers and ad ops folks can easily set procedures to snare these attempts. the Times sold ad space to an unknown entity and got burned. Vonage (or similar mass marketers) put ad offers in affiliate programs that are easy for rogue “agencies” to pick up. Armed with these Vonage ads they purchase space, dirt cheap, from publishers and distribute their malware/spyware.

These situations are not to hard for vigilant publishers to protect against. Don’t sell really cheap deals to unknown entities. Don’t fall for offers of pre-payment to assuage concerns. Sales managers and ad ops folks can easily set procedures to snare these attempts.

]]> By: TechKive » Blog Archive » Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem [MediaMemo] http://mediamemo.allthingsd.com/20091013/ad-giant-publicis-tells-publishers-to-throw-bodies-at-the-fake-web-ads-problem/comment-page-1/#comment-11511 TechKive » Blog Archive » Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem [MediaMemo] Tue, 13 Oct 2009 12:23:10 +0000 http://mediamemo.allthingsd.com/?p=12001#comment-11511 [...] here to read the rest: Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem [MediaMemo] Share and [...] [...] here to read the rest: Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem [MediaMemo] Share and [...]

]]>