YouTube’s Newest Partner: Will Ferrell
by Peter Kafka
Posted on November 5, 2009 at 5:19 AM PT
Slowly but surely, YouTube has been able to bump up the number of “premium” content creators willing to hand over some of their stuff to the world’s biggest video site. Here’s yet another one: Funny or Die, the comedy site backed by Will Ferrell, Sequoia and HBO, among others.
You’ve been able to get Funny or Die clips on YouTube before, of course, but only with some effort–until now, the site has tried to keep views on its site or with its proprietary player.
That only worked in limited doses, though, so it makes plenty of sense for the site to expose its videos to a much larger audience. But note that even Funny or Die is trying to preserve a “windowed” approach to video distribution: Its clips will still premiere on the Funny or Die site before moving over to its YouTube channel.
This isn’t nearly as important as deals Google’s (GOOG) site has already struck with providers like CBS (CBS), Disney (DIS), Time Warner’s (TWX) Turner, and Sony (SNE).
But it does provide me with a chance to run a YouTube clip featuring Will Ferrell. Warning–Mark Wahlberg drops a couple F-bombs in the last 30 seconds of this one:
