Comments on: Google Buys Ad Optimizer Teracent

By: Yahoo Acquires Ad Start-Up Dapper | Kara Swisher | BoomTown | AllThingsD

Tue, 05 Oct 2010 22:24:17 +0000

[...] Dapper, Yahoo (YHOO) said, “enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression.” Which means it’s similar to Teracent, the ad optimization startup that Google (GOOG) bought in November 2009. [...]

By: Yelp Is Gone – For Now – But Google Has Plenty Of Fish Left to Fry | Peter Kafka | MediaMemo | AllThingsD

Tue, 22 Dec 2009 03:40:17 +0000

[...] up talent, regardless of the company’s success to date — a good example here might be ad optimization startup Teracent — or it’s looking for a market leader in a market it hasn’t solved yet — [...]

By: Google Wants to Gulp Yelp, As Part of a $1.5 Billion Shopping Spree | Peter Kafka | MediaMemo | AllThingsD

Fri, 18 Dec 2009 13:55:09 +0000

[...] said his company was getting back into M&A, and he has indeed been making a slew of deals at varying price points. The most recent: The company is in talks to purchase local review site Yelp, at a [...]

By: stevekrol

stevekrol — Wed, 16 Dec 2009 11:54:48 +0000

Thank you Peter, I will try me best to leave marketing speak out. AdBean's display platform helps companies simplify the workflow into design, place and track ads. It makes the online display channel more accessible by providing a centralized way to manage a very fragmented process. Our platform is flexible by design to match our client’s business process, not ours. We reduce barriers like high ad production costs, minimum buys, and channel know-how allowing new advertisers to enter the market. Our platform gives advertisers new possibilities and agencies and publishers new delivery model options.

I think the difference between any competitors is their view on market opportunity and the problem they are solving. Our focus is on accessibility while others are solving a need for complex creative optimization. Any funding and M&A activity in the dynamic display space is good for the companies that are trying to help display be a more effective channel. Google recognizing this with the Teracent acquisition will bring more attention to these types of solutions.

By: PKafka

PKafka — Sat, 05 Dec 2009 01:47:21 +0000

OK Steve, I'll take you up on this. How does AdBean differ from Teracent and Tumri? Please try to answer in non-marketing-speak.

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By: Steve Krol

Steve Krol — Mon, 30 Nov 2009 17:22:43 +0000

Let’s not forget this is great news for some of the other players in the display ad management platform space:

AdBean
Permuto
Dapper

…just to name a few.

Disclosure: I own AdBean :)

By: Bill Horvath

Bill Horvath — Mon, 23 Nov 2009 22:29:08 +0000

I wonder when Google’s acquisitions of every online advertising player out there is going to draw the attention of the Justice Dept.?

By: TechKive » Blog Archive » Google Buys Ad Optimizer Teracent [MediaMemo]

Mon, 23 Nov 2009 21:09:08 +0000

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