Game On: Time Inc. Shows Off a Tabletized Sports Illustrated
Last month, Condé Nast played show-and-tell with its concept of a digitized magazine. Today it’s Time Inc.’s turn: The publisher is demoing a concept version of Sports Illustrated it says will be able to run on whatever tablet Apple (AAPL) or any else has up their sleeves. Eventually, the publisher imagines that it will port all its titles into the new format, which it says will be ready for primetime by the middle of next year or sooner.
The show part will work better than the tell, and the Time Warner (TWX) unit will be releasing some photos and videos that I can embed later in the day. But for what it’s worth, the demo looks as nifty as, and quite similar to, what Condé showed off. Except that in this case, I actually got to play with it for a couple minutes, and it was quite a bit of fun.
UPDATE Here it is:
Both publishers are thinking along the same lines. They imagine that their digital magazines will replicate the print version, including advertising, and will include add-ons like multimedia and links to the Web.
But they’re supposed to be distinct–and more valuable–than simple Web versions of magazines, and both publishers expect consumers to pay for them.
“Nobody reads the magazine on the Website,” says Sports Illustrated editor Terry McDonell. “That’s a firehose. This is the opposite of a firehose.”
One distinction between the publishers is that Condé has aligned itself with Adobe (ADBE), which is working on software to create e-editions and reader software to consume them. Time Inc.’s take is more conceptual: It worked with design shop The Wonder Factory to build a prototype, but isn’t committed to any particular platform.
This may mean Time Inc. will need more time to get the magazine ready for consumption next year or it may mean the publisher has more flexibility than Condé and Adobe. Given that magazine-friendly e-readers don’t exist yet, this is all sort of vaporware for now.
On a related note, the “Hulu for Magazines” joint venture I’ve been telling you about for a couple of months may finally be ready to step out in public next week. Though as I’ve noted, I’ve been hearing that for many weeks.
Still, the broad strokes seem set: Time Inc., Condé Nast, Meredith and Hearst–and perhaps News Corp. (NWS)–are creating a separate company designed to let them sell and distribute their digital editions, regardless of platform.
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Posted by kiki47890 at December 3rd, 2009 at 11:23 amInteresting move by TW, though typically 'corporate' in logic…ie. Make sensible and sexy moves towards the digital future whilst at the same time distancing one's corporate self from the AoL. social and search elements instead of making it part of the overall experience. (Not to mention destroying it with an ill conceived and regurgitated version of the same 'brand' problem…note the irritation of the period after the name…)
I wrote this a while back and it's turning into a prophecy more than a blog – http://blog.famebook.com/famebook/2009/03/attn-...
Still don't think these guys really get it which relates to another 'prophecy' @ http://blog.famebook.com/famebook/2009/07/bob-i...
Posted by famebook at December 3rd, 2009 at 4:05 pmCome join our e-book reader community !
Posted by Jerry Limonta at December 23rd, 2009 at 7:40 pmhttp://www.ereaderuniverse.com
I'm sure all the tablet haters are out there saying that tablets have failed before but it really looks like it's time for a good tablet to succeed. Maybe it won't be mass market at first, but it really could catch on as tablet prices begin to drop and it becomes fashionable to carry a tablet around. I'll bet tablets will catch on big in New York City. I just wish they'd equipped the Big Apple with a better WiFi infrastructure. Maybe when WIMAX or LTE catch on, tablets sales will catch fire. Personally, I want tablets, so I'm not gonna gripe or whine about why tablets are going to fail. If the publishers get on board and the economy gets better, tablets are gonna be big for those that are willing to pay the bucks. I'd love to see tablets replace newspapers and magazines just to save the trees. But I'd also love to carry around a library in my knapsack. Even a 100 pdf and djvu files don't take up much space but can pack an awful lot of reading material that would satisfy me for weeks. Go, Apple and make my dream come true.
Posted by constableodo at December 25th, 2009 at 4:02 amincredible device. Time will be soooo glad they were one of the first to do this. EVERY single magazine and publication should implement this immediately!
Imagine having a every copy of Motor Trend since you signed up. Fabulous!
Posted by Electronic Cigarette Girl at April 12th, 2010 at 3:46 pm………….
Posted by click down at May 31st, 2010 at 2:08 pm