Comments on: Bummed Out by Super Bowl Ads? So Are Advertisers.

By: seoplans

seoplans — Wed, 21 Apr 2010 09:41:26 +0000

Well maybe they need to start producing more interesting and funny advertisements. Commercials used to be much more entertaining to view – especially during the SB.

By: Bluberry Delight - "creating and maintaining a healthy lifestyle for all ages" - TV Spots Not That Effective, Say Advertisers Who Just Spent $150-Plus Million on Super Bowl TV Spots «

Tue, 09 Feb 2010 16:56:13 +0000

[...] squabble with Food Network and HGTV. Still, the study’s stats–broken down by All Things Digital’s Peter Kafka–are kind of hilarious, given that advertisers just blew more than $150 [...]

By: kevindent

kevindent — Tue, 09 Feb 2010 02:13:01 +0000

I actually agree with that, but I tried to order a pizza online when the papajohns ad came on and the website timed out and the phone line was busy.

So that kinda got me thinking.

By: TV Spots Not That Effective, Say Advertisers Who Just Spent $150-Plus Million on Super Bowl TV Spots | Web Design Cool

Tue, 09 Feb 2010 02:01:29 +0000

By: Altaira60

Altaira60 — Mon, 08 Feb 2010 23:45:50 +0000

I'm tired of reading how DVRs are going to kill the traditional 30-second ad. Do I skip ads when using my DVR? Yes. Do I watch ads for things I might buy? Absolutely! Isn’t this how advertising is supposed to work – by reaching people in the potential market for a product? I even watch ads for products I’ll never buy if those ads are entertaining. What I don’t watch – and am sure to skip – are dumb ads (especially car ads, most of which are either dumb or boring).

Creative, effective ads will always find an audience. Don’t blame the DVR if your ads aren’t producing results. The fault lies not with the DVR, but with yourselves.

By: kescovedo

kescovedo — Mon, 08 Feb 2010 22:36:57 +0000

I would think that in a world where TV ads are on the decline, companies would embrace those rare moments where people actually look forward to watching commercials like the Superbowl. If we can't even look forward to Superbowl commercials anymore, what's to stop us from fast forwarding through the everyday ads.

By: Market Talk » Blog Archive » Links 2/8/2010

Market Talk » Blog Archive » Links 2/8/2010 — Mon, 08 Feb 2010 21:34:33 +0000

[...] Advertisers are increasingly underwhelmed by TV advertising. So are viewers – Betty White aside, last night’s Super Bowl ads were a [...]

By: TechKive » Blog Archive » Bummed Out By Super Bowl Ads? So Are Advertisers [MediaMemo]

Mon, 08 Feb 2010 15:46:31 +0000

[...] this article: Bummed Out By Super Bowl Ads? So Are Advertisers [MediaMemo] Share and [...]