Comments on: About That Advertising Comeback… http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/ by Peter Kafka Mon, 06 Feb 2012 16:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ad Spending is Up…Depending on How You Look at It | Google Seo Guide http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-43254 Ad Spending is Up…Depending on How You Look at It | Google Seo Guide Sat, 31 Jul 2010 23:16:30 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-43254 [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...] [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...]

]]> By: Ken Clark http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42809 Ken Clark Fri, 30 Jul 2010 18:30:51 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42809 because outside of the big city you probably hide in, the rest of world still uses them extensively. maybe you should expand your horizons a little before rushing to judgement. One data point is not a good thing to draw conculsions form.<br><br>Per your daughter, does she own her own home, has she had to plan a wedding, has she had to shop for a LOCAL store with a special piece of furniture, has she had to have a windshield replaced on a BMW, has she ever had to find a plumber/electrician to replace a kitchen disposer, etc etc etc.<br><br>those life events are what drive usage in those print books, and also to the online directories because outside of the big city you probably hide in, the rest of world still uses them extensively. maybe you should expand your horizons a little before rushing to judgement. One data point is not a good thing to draw conculsions form.

Per your daughter, does she own her own home, has she had to plan a wedding, has she had to shop for a LOCAL store with a special piece of furniture, has she had to have a windshield replaced on a BMW, has she ever had to find a plumber/electrician to replace a kitchen disposer, etc etc etc.

those life events are what drive usage in those print books, and also to the online directories

]]> By: SMEDIAM – The Social Media Channel for Growing Your Business Online » Ad Spending is Up…Depending on How You Look at It http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42851 SMEDIAM – The Social Media Channel for Growing Your Business Online » Ad Spending is Up…Depending on How You Look at It Fri, 30 Jul 2010 15:38:38 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42851 [...] from 5.5% to only a 5% growth. That may not sound like much but these days, even .5% really counts. In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as [...] [...] from 5.5% to only a 5% growth. That may not sound like much but these days, even .5% really counts. In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as [...]

]]> By: Ad Spending is Up…Depending on How You Look at It | webmarketingexperts.com.au | webmarketingexperts.com.au | http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42767 Ad Spending is Up…Depending on How You Look at It | webmarketingexperts.com.au | webmarketingexperts.com.au | Fri, 30 Jul 2010 09:20:23 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42767 [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...] [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...]

]]> By: Ad Spending is Up…Depending on How You Look at It | All SEO News http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42718 Ad Spending is Up…Depending on How You Look at It | All SEO News Fri, 30 Jul 2010 02:37:52 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42718 [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...] [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...]

]]> By: Ad Spending is Up…Depending on How You Look at It | Google Adsense http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42705 Ad Spending is Up…Depending on How You Look at It | Google Adsense Fri, 30 Jul 2010 01:32:04 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42705 [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...] [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...]

]]> By: Ad Spending is Up…Depending on How You Look at It http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42666 Ad Spending is Up…Depending on How You Look at It Thu, 29 Jul 2010 23:07:35 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42666 [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...] [...] In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture. [...]

]]> By: davebarnes http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42521 davebarnes Thu, 29 Jul 2010 18:55:28 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42521 I am surprised that the totally useless Yellow Pages have not disappeared completely.<br><br>My daughter (age=24) has NEVER opened a yellow book. Never.<br><br>I (the old fart of 61) immediately (upon receipt) place all yellow AND white pages in the recycling bin. I am surprised that the totally useless Yellow Pages have not disappeared completely.

My daughter (age=24) has NEVER opened a yellow book. Never.

I (the old fart of 61) immediately (upon receipt) place all yellow AND white pages in the recycling bin.

]]> By: TechKive » Blog Archive » About That Advertising Comeback… [MediaMemo] http://mediamemo.allthingsd.com/20100729/about-that-advertising-comeback/comment-page-1/#comment-42507 TechKive » Blog Archive » About That Advertising Comeback… [MediaMemo] Thu, 29 Jul 2010 13:20:10 +0000 http://mediamemo.allthingsd.com/?p=21938#comment-42507 [...] is the original post: About That Advertising Comeback… [MediaMemo] Share and [...] [...] is the original post: About That Advertising Comeback… [MediaMemo] Share and [...]

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