Peter Kafka

Recent Posts by Peter Kafka

Two Days After Steve Slater’s Slide Ride, JetBlue Comes Back to the Web

Be honest–if you ran JetBlue, you’d want to stay quiet, too. Right?

But the airline, which gets lots of credit for engaging its customers on the Web, on Facebook and on Twitter, had to speak up eventually: Steve Slater’s freakout/fun ride was a full two days ago, and the former flight attendant is now a full-fledged media sensation. But JetBlue (JBLU) has been in a defensive crouch, more or less, since then.

So here’s the full text of JetBlue’s re-entry into the Web, via a blog post it put up this afternoon:

Sometimes the weird news is about us…

It wouldn’t be fair for us to point out absurdities in other corners of the industry without acknowledging when it’s about us. Well, this week’s news certainly falls into that category. Perhaps you heard a little story about one of our flight attendants? While we can’t discuss the details of what is an ongoing investigation, plenty of others have already formed opinions on the matter. Like, the entire Internet. (The reason we’re not commenting is that we respect the privacy of the individual. People can speak on their own behalf; we won’t do it for them.)

While this episode may feed your inner Office Space, we just want to take this space to recognize our 2,300 fantastic, awesome and professional Inflight Crewmembers for delivering the JetBlue Experience you’ve come to expect of us.

You can’t make this shtick up.

Pretty, good, no? Right tone, right tactic–acknowledge the news and acknowledge the reason why you can’t say much about it, which your media-savvy audience will understand.

My only critique is that JetBlue used the wrong YouTube link.

The fan-made trailer they highlight is pretty cool–the M.I.A. song is a nice touch–but obviously the clip to use is the movie’s most famous scene. So here you go (if your workplace frowns on obscenity in hip-hop lyrics, then this won’t be safe for work):