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All posts tagged ‘advertising’

Tuesday, February 9, 2010

Viacom, Real Networks Spin Off Rhapsody Music Service

Real Networks and Viacom are reorganizing Rhapsody, their joint-venture music service, and will be spinning it off into an independent company, they told the Securities and Exchange Commission today. Rhapsody, along with Best Buy’s Napster, sell music via monthly subscription, as opposed to Apple’s a la carte download offering. But neither service has been able to gain much traction, despite years of effort. More shortly.

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A Veteran of Big Music Explains Why Big Music Is Doomed

A former Universal Music executive, now headed to Yahoo, explains concisely why his former employer and the other big guys are just playing out the string: CD sales are wasting away, and the digital boost they were counting on simply isn’t big enough.

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Monday, February 8, 2010

Bummed Out by Super Bowl Ads? So Are Advertisers.

Underwhelmed with last night’s Super Bowl ads? So are the people who paid for them. The majority of TV ad buyers say they think their spots are less useful than they used to be. That’s potentially good news for Google and the Web, but it will be a long time coming.

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How to Cram Most of the Web Into One Super Bowl Ad–And Not Sell TVs

Google got a second ad for free last night: A Vizio ad that promoted YouTube, along with a slew of other Web services. But the ad did a lousy job of promoting the company’s Internet-connected TVs. Pity, because it actually has something cool to pitch.

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Thursday, February 4, 2010

Hachette Joins Apple’s Anti-Amazon Book Club

Here’s another publisher publicly throwing its weight behind Apple–and against Amazon–in the e-book pricing war. Hachette Book Group says it will pursue the “agency model” for pricing e-books: It sets retail prices and the retailer gets a 30 percent cut. In more practical terms, this means Hachette’s titles will be getting more expensive, and the rest of the industry will be following suit.

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Boxee: Either Jeff Zucker or Jason Kilar Is Lying About Booting Us Off Hulu

Little Boxee, the much hyped Web video service, played a cameo role at today’s Congressional hearings on the Comcast-NBCU deal. And as sometimes happens when Boxee and big media intersect, controversy ensued.

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Another Googler Goes to AOL: YouTube Boss Dave Eun Replaces Bill Wilson as Content Boss

Former Google sales boss Tim Armstrong has brought a slew of former colleagues with him to AOL, but this may be his highest-profile hire so far: Dave Eun, who has been in charge of content deals at Google and YouTube, will replace Bill Wilson, one of the last high-profile AOL guys from the pre-Armstrong era.

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Disney: “No Decisions Have Been Made” on Hulu Premium

So, when’s that Hulu Premium service we heard about last fall going to show up?

If Disney EVP Kevin Mayer knows, he’s not telling. But for the record, he says, “no decisions have been made” about a pay service. Still, the site’s visitors will be asked to pay for something at some point.

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Wednesday, February 3, 2010

Time Inc.’s Magazines Get Less Bad, With Some Help From People

If you’re waiting for Apple’s iPad to rescue the magazine business, you may have to wait a very long time indeed. But the present-tense magazine industry–the ink-and-paper version everyone has left for dead–may be limping its way to a recovery.

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Tim Armstrong’s AOL Beats Wall Street’s Low Expectations

AOL CEO Tim Armstrong turned in his first earnings report as CEO of the newly independent company this morning. And his numbers don’t look anything like the ones he was used to reporting at Google–revenue plummeted across the board.

Then again, Wall Street has minimal expectations for AOL for at least a couple quarters, so Armstrong doesn’t need to do much to meet them.

After factoring out one-time charges, AOL posted earnings of 71 cents per share on revenue of $810 million. Wall Street expected earnings of either 62 cents or 66 cents per share, depending on who you ask, on revenue of around $766 million.

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Tuesday, February 2, 2010

News Corp.: Conan’s Not Coming to Fox Just Yet; Amazon’s Ready to Bend on E-Book Pricing

Amazon caved to Macmillan’s demands on e-book pricing, and now the online retailer is set to give News Corp.’s HarperCollins a new deal too, says Rupert Murdoch. Meanwhile, don’t hold your breath waiting for Conan O’Brien on Fox.

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Monday, February 1, 2010

Steve Jobs Sells the iPad in Three Minutes. Amazing!

Condense a Steve Jobs pitch into 180 seconds and he sounds a lot like Billy Mays. Nothing wrong with that, of course.

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Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely.

Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007 within the next two weeks. But only in the most cautious of tests: Microsoft will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

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Friday, January 29, 2010

Everything You Need to Know About TV News

This excellent deconstruction of TV news, via comedian/writer Charlie Brooker, has been circulating for the past few days, but there’s a good chance you haven’t seen it since it never mentions the word “Apple,” “tablet” or “iPad.” If that’s the case, you should watch it now.

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Confirmed! Reddit Users Really, Really Dislike Pop-Up Ads.

It is all Apple, all the time in techland this week. Except at Reddit, where the social news site’s users spent most of yesterday obsessing about something else: A rogue ad.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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