That’s one conclusion you can draw from a new survey showing that people who own Apple (AAPL) handsets are more willing to pay for stuff than the average Internet surfer.

It’s a U.K. survey, conducted by the Olswang media law firm, but my hunch is that you’d see similar results in the U.S. And given that consumers look much less likely to pay for stuff than publishers and distributors would like, it’s worth chewing on. Guardian:

The survey showed that 58% of people would pay to access online a film just released in cinemas, 52% would pay for access to a film that will not be on DVD for at least two months and 40% would pay to access a film which is already on DVD or pay-TV. Looking at solely iPhone users, however, those figures jump to 73%, 67% and 54% respectively….

News content, however, remains a tough online sell. The survey asked how willing consumers would be to buy a newspaper article or column which could be read on a computer or portable device such as a phone or e-reader. Only 19% of respondents expressed any willingness to pay–though that did increase to 30% among iPhone users.

I’ve repeatedly been skeptical that consumers will pay for something solely because it’s on a mobile device–this is the key idea behind the magazine industry’s digital plans–but I do think there are some cases where this might work.

My own anecdotal confirmation: My household just dropped $6 for three Pixar shorts for an iPhone 3G in a desperate attempt to provide some electronic babysitting/soothing. This, despite the fact that everything we bought is also available for free on YouTube. When you need the stuff, you can’t be dependent on a wireless connection.

Here’s one of the clips we spent $1.99 on:

But Spotify has yet to make a key expansion: To the U.S., where the big music labels worry that consumers will love everything about the site except paying for it. That’s bad, since Spotify is supposed to work best as a subscription service.

Most Americans have never heard of Symbian, though it remains the biggest player in the global smartphone market (as long as you use a broad definition of smartphone). But it’s telling that Spotify made a point of making its service compatible with Apple’s (AAPL) iPhone and Google’s (GOOG) Android handsets first.

In any event, Spotify is only available via mobile to paying subscribers, who shell out around $16 a month in the U.K. (and less in some countries). They key question for the music business is how many subscribers there are.

Spotify won’t release statistics, but one number that I’ve heard from people close to the company is 100,000, which works out to less than two percent of the company’s overall user base (free users can listen to the service only on their PCs and have to endure a small smattering of ads). But U.S. music industry executives worry that the subscription number may be even lower than that.

The two sides continue to chat, and conventional wisdom is that the service will indeed get to the U.S. one day. But at one point, Spotify was talking about coming to America in 2009, but that looks just about impossible. Now, CEO Daniel Ek is talking about the first half of 2010.

Condé has a demo video it has been showing to advertisers, employees and plenty of other people, including me. The demo gives you a pretty good overview of what the publisher and Adobe (ADBE), which is building the software to produce and view the magazines, have in mind. But the publisher has turned down my request to show the clip to my readers.

This doesn’t mean you can’t see it, though. If you’re in New York City, you can troop down to the promotional “store” Wired magazine sponsors each year, located this time in the Meatpacking District (keep an eye peeled for the Betaworks guys). The publisher is showing off at least part of the clip there, and you can see some of it in this YouTube clip below (thanks to Brian Chen for spotting):

Obviously, it’s a much better experience if you can watch the video directly, instead of through someone else’s video camera. Also, I think you’d prefer to see it outside of the store, where you’re not subjected to slit-your-wrists techno music. So perhaps this will prompt the Condé folks to put the entire clip out in public.

In the meantime, here’s a gallery of “Saturday Night Live” cast members and other sort-of-famous people checking out last year’s store.

As many readers noted, one big problem–potentially–with the plan is that Adobe (ADBE) and Apple (AAPL) generally don’t play well together. And in the case of Apple’s iPhone, they don’t play at all: Adobe’s flash platform doesn’t work in the iPhone, which is why many video sites, which depend on flash, don’t work well on the gadget.

So what if this happens again with Apple’s tablet, if and when the thing finally arrives?

I noted this yesterday, but didn’t get to talk to Adobe and Condé about it until later. Now I have their responses. The short version: They sure hope it works out.

The longer version is that both Condé and Adobe plan on running on all sorts of devices. And there’s not a lot they can do to satisfy Apple’s (AAPL) tablet requirements in advance, since Apple won’t discuss the tablet or even acknowledge that the tablet is in the works.

Here’s Adobe’s official line, provided by Senior Experience Design Manager Jeremy Clark:

Adobe has taken initial steps to prepare Adobe AIR to support mobile with performance improvements (reductions in memory usage, runtime size, JavaScript CPU consumption, and reduced CPU usage for background applications), and support multi-touch input used by mobile phones and presumably a new generation of slate devices. In fact we just announced a beta for AIR 2.0 that incorporates many of these features.

Our job at Adobe is to help create a great digital publishing platform. If publishers like Conde Nast and NY Times are delivering brand-name content via Adobe AIR, we believe that the devices that will win in the marketplace, will be the ones that support this open format. It should also be noted that Adobe recently announced plans to enable Flash applications to be brought to iPhone and indeed several are available on the iTunes store.

So we’ll continue to look for ways to enable publishers to deliver their content to the widest possible range of platforms, even on platforms that don’t yet support our runtimes.

It’s a reasonable enough response, given the alternative, which is to wait around for Apple to bring forth the wondergadget–or not. And in the meantime, the companies would miss an opportunity to help set standards for other guys’ gadgets.

On the other hand, there’s the less politic response, which you’re not going to hear from either company on the record: “Boy oh boy, are we screwed if our stuff doesn’t work with the market leader.”

But here’s one version of that take, from Time Inc.’s Josh Quittner, who is working on producing tablet-ready magazines for the Time Warner (TWX) publishing unit:

I am a hyperbolic guy, not to mention a purple writer, but I think it’s conservative to say that in the miserable publishing business, there is no greater hope for salvation that the iThing. With visions of giant iPhones dancing in our heads, all of us are working on prototypes of magazines and newspapers that will work on 9.7-inch, multi-touch screens linked wirelessly to stores. And, while there are at least a dozen manufacturers heatedly working on their own iterations, we all await the iThing because history has shown us that Steve Jobs leads the parade. Chaos will ensue, with many idiotic and competing platforms drawing precious resources from content makers who have to try just about everything until a frontrunner emerges.

Oh. One more quick item: As Quittner says, there are lots of publishers working on this stuff, and I look forward to seeing all of their efforts. And in case anyone gets the idea that I’m only paying attention to the biggest dogs, here’s what FastCompany.com’s Noah Robischon has to say about his company’s digital plans:

We’re working on delivering the magazine in several different digital formats right now, including to e-readers. Assuming the iTablet is a real product, and it uses any of these formats–and I’ve got no inside knowledge, it’s all based on rumor and guesswork–then we’ll be on the device too.

We’ve been approached by a few different companies working on e-reader formats for magazine publishers, as well as a couple that want to create digital versions of the magazine pages for online display. So we’re evaluating our options now. This space has become very active in the last 6 months, and it’s great to have so many options.

So there you go. Next?

[Image credit: clarity]

But Condé, like other publishers, says Apple (AAPL) won’t actually talk to the company about its plans for the device, or even acknowledge that it has plans.*

Condé’s plan, meanwhile, is to create digital versions of its magazines that will work on all the upcoming tablets, using new software from Adobe (ADBE). Those tablets aren’t actually on the market yet, but the publisher says it’s confident that we’ll soon see multiple versions of machines featuring large color touchscreens and wireless connections.

So who’s going to make those gadgets? Condé Nast CEO Chuck Townsend says his company is working closely with Hewlett-Packard (HPQ) and that it has also been communicating its plans to Apple. But Townsend made a point of saying that Apple executives themselves refuse to acknowledge that they’re actually planning a tablet: “They’re not talking to anybody openly,” he says.

Adobe is creating a publishing tool for the new format, as well as magazine-reader software that may come pre-installed on the devices or may require a download. The software company says it is working exclusively with Condé now, but will offer its tools to other publishers next year.

[Important technical point several readers have brought up: Adobe says its new reader software will run using its AIR platform, which works on multiple operating systems, including Apple's desktop system. But neither AIR nor Adobe's flash software works on Apple's iPhone, so if the new mystery device runs on that operating system, there's a problem. I'm following up with Adobe to see what it has to say. UPDATE: Here's Adobe's response.]

Condé says its work with Adobe won’t preclude the company from joining the “Hulu for magazines” storefront/distribution joint venture it has been discussing with Time Warner’s (TWX) Time Inc. and other publishers. “Those discussions are ongoing and important and imminent,” Townsend says.

Okay. So what will Condé’s magazines look like once the tablets appear? The publisher has been showing a demo video to advertisers, industry executives and employees, and I’m trying to convince the company to show it to the rest of the world. (UPDATE: Here’s a partial, low-quality version of the video).

But until then, you can get a sense of it by checking out the publisher’s first attempt to port a magazine to the iPhone, which was released today at the iTunes App Store.

Like the iPhone version of GQ’s December issue, Condé says its tablet magazines will feature the same content found in the print versions, including original advertising, with the ability to view pages in their original form or in formats designed specifically for the device. They will also import multimedia content, like videos, and offer the ability to synch up with social networks and other Web sites.

Condé also thinks the business model for its tablet mags will mirror that of its iPhone app. The company intends to charge readers for each title, and it plans to convince the Audit Bureau of Circulations, the magazine industry’s standards board, that its online sales are equivalent to newsstand sales. That will allow Condé to charge advertisers the same rate as for print ads.

If all of this works, it’s a dream scenario for Condé and other publishers. The magazine industry gets to keep the revenue streams its print publications generate without having to make the “analog dollars for digital pennies” discount that the Web requires. Meanwhile, Condé gets to bask in the benefits of digital–lower distribution costs, more engagement with readers.

Or put another way: Publishers hope the new devices will repair all the value destruction the Web has wrought.

But all of this assumes that consumers, who’ve shown no inclination to pay for this stuff on the Web, will be willing to pay for it once it appears on devices no one owns yet. We’ll find out soon enough.

*One possible exception is the New York Times (NYT), where editor Bill Keller refuses to talk about possible talks with Steve Jobs and company.

It’s not clear if News Corp. (NWS) will end up investing in the joint venture, which is designed to control distribution of “print” content to readers like Amazon’s (AMZN) Kindle and Apple’s (AAPL) rumored tablet, or if the company will simply agree to tailor its stuff–most notably, The Wall Street Journal–to the joint venture’s standards.

In either case, News Corp. has yet to officially sign on, sources tell me. An announcement formally acknowledging the JV itself is supposed to be a couple of weeks away, though I have been hearing this for at least six weeks.

No comment from News Corp. or Time Inc., the Time Warner (TWX) publishing unit that has been assembling the JV. Other expected partners include Hearst, Condé Nast and, perhaps, Meredith. (Disclosure: News Corp. owns Dow Jones, which owns this Web site.)

In some ways, News Corp. is an obvious partner for the coalition, which I like to call “Hulu for magazines.” Murdoch has been an outspoken critic of Amazon’s distribution and pricing policies; he argues that by controlling the subscription of digital newspaper and magazines delivered through its e-reader, Amazon deprives publishers of a valuable asset.

Murdoch also wants more money for the stuff it does sell: In an earnings call last week, he said that while the bookseller was now paying his company up to $6.50 a month for each $15 monthly subscription to The Wall Street Journal, that split wasn’t good enough.

The JV is supposed to solve those problems for publishers by letting them control sales, customer billing and pricing. But it is also primarily designed with magazine publishers in mind, and News Corp. isn’t in that business.

Meanwhile, New Corp.’s Dow Jones unit is proprietary about the system it has already built to handle subscriptions to the Journal’s print and online editions and its BlackBerry and iPhone apps.

While it’s possible that the JV could use the Dow Jones subscription/commerce platform as the technological base of the JV, Dow Jones could be prickly if asked to play well with others. “Newspapers and magazines, don’t mix well, for reasons that aren’t obvious to the outside world,” says a News Corp. executive briefed on some of the company’s conversations.

In any event, balancing different partners’ interests is only one of the hurdles facing the JV. Some others, from the story I published last month:

• They’ll have to convince consumers who already have billing relationships with Amazon, Apple and other vendors to sign up with yet another service.
• They’ll have to convince device makers to play along with the strategy, which runs counter to many of their own plans. Both Amazon and Apple, for instance, have intentionally created closed systems that give them control of both devices and distribution.
• They’ll have to create content consumers want to buy. The new product can’t simply be a digital version of the magazines they’re already printing: That’s already available on the Web, and consumers have shown almost no interest in paying for it, and advertisers haven’t fully embraced it either.

So what exactly will the JV be selling? That’s probably the most difficult question for publishers to answer, made even more difficult because they don’t know what capabilities the e-readers of the future will boast. Apple for instance, refuses to even acknowledge to Time Inc. executives that it plans to produce a tablet device, let alone provide them with specs.

Comcast did have reasonably good news to deliver this morning. It signed up more new customers than Wall Street expected, though it had to cut prices to do so. We’ll see if that mollifies investors, who really have been salty–look what’s happened to CMCSA shares since news of the GE (GE) transaction broke:

Since Comcast barely addressed the NBCU deal during its earnings call this morning, it had more time to tackle other topics. A recurring theme: How would increased Web video consumption affect the company?

The answer: No one knows, exactly.

On the one hand, there’s the threat that consumers will be less likely to pay for cable TV if they’re getting their shows over the Web, whether it’s through illegal streams or legitimate “over the top” services like the one Apple (AAPL) is trying to assemble.

That’s why Comcast CEO Brian Roberts described his company’s “authentication” efforts, which are in a beta test now but are scheduled to go nationwide next month, as an effort to make sure that people who consume Web video do so “in a way that secures the existing model.”

That is–he’d like them to keep paying Comcast for a TV subscription even though they’re watching shows online. Tough sell.

On the other hand, even if you stop paying for cable TV, you still have to pay someone to connect you to the Web, and it’s very likely that company will be Comcast. And if you’re not paying Comcast for TV, there’s a very good chance you’ll pay more for your Internet connection.

“I’ve been saying for a long time that I think video over the Internet is more friend than foe,” Roberts said this morning. Let’s see if Wall Street agrees.

$279.99, exactly.

What do you get for that? The same thing the band and EMI Music Group are already selling for $219: All of the band’s music, in a remastered stereo mix. But if you’re willing to pay extra, you can now get the same tunes bundled up in a single USB stick. Like so:

People who care about this stuff will be pleased to know the files will be available in both FLAC and MP3 formats. More details here, although there does seem to be some confusion about whether there are 30,000 of these puppies or just a couple hundred. Either way, they go on sale Dec. 7 in the U.K. and the next day in the U.S.

By the way, if you’re the kind of Beatles fan who considers plunking down more than $200 for music you already own, then you’ve most likely seen this. But it’s free to everyone, thanks to Google’s (GOOG) YouTube:

Viacom (VIA) says Q3 ad sales dropped four percent in the U.S., which is two points better than Q2. Companywide, revenue dropped three percent to $3.3 billion, which is what Wall Street expected, but the company slashed enough costs to produce an earnings surprise: After adjusting for one-time charges, Viacom posted earnings of 69 cents a share, well above the 57-cent consensus.

The company’s overall results do a nice job of illustrating why media companies and investors are so enamored of cable TV these days: Even though ads are slumping, the company was able to wring more out of cable system providers (and their subscribers), which more or less kept overall cable revenue flat.

Viacom’s movie business is much less meaningful than its TV operations, but in this case, it underperformed enough to drag the rest of the business down. Viacom blames a six percent drop on crummy DVD sales, which it says suffered compared with strong results a year ago.

But every studio in Hollywood is grappling with crummy DVD sales: The only real question is whether that’s a function of the economy or something larger.

I’ll  listen in on the call (8:30 am ET) and report back if there’s anything else worth noting.

UPDATE: CEO Philippe Dauman mentions the new “Sponge Bob Tickler” for the Apple (AAPL) iPhone app, which I believe means that at least one Viacom employee has won a private bet. Waiting to hear more about Q4 guidance.

The core question: Are Dauman and other Viacom execs mildly optimistic about recovery because of an easy comparison with a year ago or because ads are really coming back? A little of both, Dauman says: “Right now the tone is feeling better, but we have to be cautious.”

That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.

Apple (AAPL) isn’t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box or its long-rumored tablet/slate device. Instead, the company is presenting the offer as an extension of its iTunes software and store, which already has 100 million customers.

A so-called “over the top” service could theoretically rival the ones most consumers already  buy from cable TV operators–if Apple is able to get enough buy-in from broadcast and cable TV programmers.

That’s a big if: Apple has told industry executives it wants to launch the service early next year, but I have yet to hear of a single programmer that has made a firm commitment to the company, which has tasked iTunes boss Eddy Cue with promoting the idea.

Industry executives believe that if anyone jumps first, it will be Disney (DIS), since CEO Bob Iger has shown a willingness to experiment with Apple and iTunes in the past: In 2005, Disney was the first player to sell its programming on iTunes, via a-la-carte downloads. And Apple CEO Steve Jobs is Disney’s largest single shareholder, a result of Disney’s 2006 acquisition of Jobs’s Pixar animation studio. Apple didn’t respond to requests for comment.

Network executives I’ve talked to are intrigued by the idea–they are eager to find new revenue streams–but are also wary, for several reasons.

Cable networks, for instance, don’t want to threaten existing relationships and subscription fees from cable providers like Comcast (CMCSA). And programmers are also worried about the effect a subscription service would have on advertising revenue: Even if the service didn’t distribute TV programs until after their initial air date, that could cut into ratings, which now measure viewership over the course of several days.

But the move to deliver TV and movies over the Web is already well under way. Netflix (NFLX), for instance, already bundles free streaming movie and television along with its disc-by-mail subscription service. iTunes and Amazon (AMZN) rent movies on a one-off basis, and Google’s (GOOG) YouTube is trying out the same thing. Meanwhile, Hulu, the joint venture between GE’s (GE) NBC, News Corp.’s (NWS) Fox, and ABC, is figuring out how to launch a paid service that may include rentals, paid downloads or subscriptions.

So Apple’s proposed subscription service, which the company has floated in the past, is no longer a huge stretch. Says one executive briefed on the company’s plans: “I think they might get it right this time.”

His agency, TBWA/Media Arts Lab, is shuffling people around, however. If you’re reading this story on this Web site, you probably don’t care about the details, but you can find them here and here. The takeaway: Clow isn’t retiring, he’ll still have a hand in Apple (AAPL) campaigns, and he’s a bit bemused by the way the Internet has treated his org chart shuffle.

“Look at how the blogosphere decided to make it a conversation about me,” he writes in a letter distributed to his staff.

Psst! Big secret here: The blogosphere doesn’t really care about Lee Clow.

It cares about Apple, Apple, Apple. And if it’s an Apple, Apple, Apple story that gives the blogosphere the chance to embed some Apple advertising, too? Then the blogosphere really likes that!

The text in question: The passing reference to an “impending Apple slate” by New York Times (NYT) executive editor Bill Keller in an address to his staff. That’s it.

How is this considered news? Because while everyone in Appleland is positive Steve Jobs has a wonderous tablet computer up his sleeve, no one has actually seen one. But if the guy running America’s newspaper of record mentions it, then it must be true, right?

I had a different take on this: The Times, like every other big publisher, assumes Apple (AAPL) is working on a tablet and would like to figure out how to get its stuff onto the device. But I assumed that the Times, like every other big publisher, has had no contact with the famously secretive company about its plans.

That is, Keller could have said “the Apple slate or tablet or whatever that I believe the company is working on, but don’t know about firsthand.” But he whittled his thoughts down to three words–because he’s good at writing and words and stuff like that, the way you’d think the guy running America’s newspaper of record would be.

But just for kicks, I checked in with Keller yesterday to clarify: Does he actually know what Apple is up to? Or is he in the same boat as the rest of us?

His answer, delivered via a PR rep: “I ain’t sayin’.”

Okay, then!

Let’s start by noting that it’s possible that Keller is simply tweaking a reporter’s earnest query with a purposely delphic remark.

And even if Keller does know something about Apple’s plans, that doesn’t mean he knows much. Apple is famous for keeping its vendors and partners in the dark about its product plans until Steve Jobs unveils the devices onstage.

Still, if Apple has talked to Keller and the Times about its tablet in any way, that news will come as a surprise to other publishers I’ve talked to, who can’t get Apple to even wink or nudge about the device.

Earlier this month, for instance, I reported that executives at Time Warner’s (TWX) Time Inc. couldn’t get Apple “to even acknowledge to Time Inc. executives that it plans to produce a tablet device.”

Yesterday, I talked to an executive in charge of digital efforts at another big brand-name publisher who said the same thing. “You can’t even joke with them about a tablet,” said the executive. “They get very serious and cut the conversation short.”

Has Keller or any other Times executive had a longer conversation? I pinged Keller again last night for clarification, but haven’t heard back. If I do, I’ll update here.

In the meantime, if you want to read the tea leaves yourself, they show up around the 8:30 mark in this video, first published by the Nieman Journalism Lab:

Bill Keller speaks to the digital group at The New York Times from Nieman Journalism Lab on Vimeo.

First impression: There is a lot of past tense in these bios. As in Richard Dalzell, who used to be chief information officer at Amazon (AMZN), and Fred Reynolds, who used to be chief financial officer at CBS (CBS). Etc.

My gut here is that Armstrong, or his employers at Time Warner (TWX), want to bump the age/gravitas quotient, since Armstrong and most of his lieutenants are whippersnappers under 40.

Here’s the abbreviated list of elder statesmen:

Richard Dalzell: Amazon exec from 1997-2007

Karen Dykstra: Partner at Plainfield Asset Management; former CFO of Automatic Data Processing

Bill Hambrecht:  Founder, Hambrecht & Quist; IPO’d Apple (AAPL), Amazon, Adobe (ADBE), etc.

Patricia Mitchell: CEO of Paley Center for Media; former CEO of Public Broadcasting Service

Michael Powell: Providence Equity adviser, former head of the FCC; also known to some as former Secretary of State Colin Powell’s son

Fred Reynolds: 15-year veteran of CBS; retired this year

Jim Stengel: 25-year veteran of Procter & Gamble (PG), retired 2008; now runs consulting company

Jim Wiatt: Ran William Morris agency until forced out this year; last seen chatting up Google CEO Eric Schmidt about working with YouTube

Here’s the press release. More in a bit:

AOL NAMES ITS BOARD OF DIRECTORS

New Board Establishes Strong Foundation in Leadership and Governance with Diverse Range of Talents from Internet, Media, Marketing, Entertainment and Finance

NEW YORK, NY – October 26, 2009 – AOL today named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, Media, Entertainment and Marketing, as well as Finance. Among the directors named are: Richard Dalzell, Karen Dykstra, William Hambrecht, Patricia Mitchell, Michael Powell, Fredric Reynolds, James Stengel and Jim Wiatt. They will join the AOL Board when the separation from Time Warner is complete, with AOL CEO Tim Armstrong serving as Chairman of the Board.

“AOL is very fortunate to have an exceptional group of proven leaders to serve on our board of directors. AOL is on a mission to help create the future of media and content and the AOL Board will play a central part in helping us focus the strategy and also operate the company with the highest ethical standards,” said Armstrong. “These individuals bring independent judgment and a dedication to building shareholder value, and they will be a tremendous resource for our company, our employees, and our future.”

Board members named to date:

Richard L. Dalzell

Richard Dalzell was Senior Vice President and Chief Information Officer of Amazon.com, Inc., until 2007. Previously, Dalzell served in numerous other positions at Amazon, including Senior Vice President of Worldwide Architecture and Platform Software and Chief Information Officer from 2001 to 2007, Senior Vice President and Chief Information Officer from 2000 to 2001 and Vice President and Chief Information Officer from 1997 to 2000. Prior to Amazon, Dalzell was Vice President of the Information Systems Division at Wal-Mart from 1994 to 1997. Dalzell holds a B.S. in engineering from the United States Military Academy, West Point.

Karen E. Dykstra

Karen Dykstra is a partner at Plainfield Asset Management LLC, and has been Chief Operating Officer and Chief Financial Officer of Plainfield Direct Inc. since 2006. Plainfield Asset Management LLC manages investment capital for institutions and high net worth individuals based in the United States and abroad. Plainfield Direct Inc. is a business development company managed by Plainfield Asset Management. Prior to joining Plainfield, Dykstra was the Chief Financial Officer of Automatic Data Processing, Inc., a provider of transaction processing and information-based business solutions, from 2003 to 2006. Dykstra serves on the boards of Plainfield Direct Inc., Gartner, Inc. and Crane Co. She received a B.S. in accounting from Rider University and a M.B.A. from Fairleigh Dickinson University.

William R. Hambrecht

Bill Hambrecht founded and has been Chairman and Chief Executive Officer of WR Hambrecht + Co since 1998. WR Hambrecht + Co is a financial services firm specializing in Internet and auction processes and providing underwriting and advisory services for technology and emerging-growth companies. Before that, Hambrecht co-founded Hambrecht & Quist. In 2007, Hambrecht co-founded the United Football League, which premiered in October 2009. Hambrecht has served as a director of numerous private and public companies and currently serves on the board of Motorola, Inc. He graduated from Princeton University.

Patricia E. Mitchell

Patricia Mitchell has served as President and Chief Executive Officer of The Paley Center for Media, a global non-profit cultural institution dedicated to the discussion of the cultural, creative and social significance of television, radio and emerging platforms, since 2006. The Center also convenes executives of global media companies on business issues and subjects of mutual interest, providing a neutral non-competitive forum. Before that, Mitchell was President and CEO of the Public Broadcasting Service from 2000 to 2006, where she oversaw the digital conversion of 359 public television stations and development of a system-wide digital content initiative. For more than two decades, she was an award-winning journalist and producer, serving as reporter, anchor, talk show host, producer and executive for three broadcast networks and several cable channels. She has served as President of Time Inc. Television and CNN Productions, and was a partner in an independent production company which focused on women’s programming. Mitchell serves on the board of Sun Microsystems, Inc. She holds a B.A. in English/drama and a M.A. in English literature from the University of Georgia.

Michael K. Powell

Michael Powell has served as a Senior Advisor to Providence Equity Partners, a private equity firm focused on media, entertainment, communications and information investments, since 2005. Powell is also Chairman of the MK Powell Group, which focuses on strategic advice in the areas of technology, media and communications. Previously, Powell served as Chairman of the Federal Communications Commission from 2001 to 2005. He also served as the Chief of Staff of the Department of Justice’s Antitrust Division and was an associate with the law firm of O’Melveny & Myers LLP. Powell serves on the boards of Cisco Systems, Inc. and Education Management Corporation. He was also named Chairman of NTT DoCoMo’s 5th U.S. Advisory Board. Powell has a B.A. in government from the College of William and Mary and a J.D. from the Georgetown University Law Center.

Fredric G. Reynolds

Fredric Reynolds was with CBS Corporation and its predecessor companies from 1994 until he retired in August 2009. Reynolds was Executive Vice President and Chief Financial Officer of CBS Corporation from 2005 to 2009. He also served as President and Chief Executive Officer of the Viacom Television Stations Group of Viacom, Inc., and President of the CBS Television Stations Division of CBS, Inc. Before that, he was Executive Vice President and Chief Financial Officer of Viacom, Inc., CBS Corporation and Westinghouse Electric Corporation. Reynolds joined Westinghouse from PepsiCo Inc. Reynolds serves on the board of Kraft Foods Inc. A certified public accountant, Reynolds holds a B.B.A. in finance from the University of Miami.

James R. Stengel

James Stengel has been President and Chief Executive Officer of The Jim Stengel Company, LLC, a think tank and consulting firm conducting proprietary research, generating thought leadership and applying a new framework to drive business growth, since 2008. Stengel is also currently an adjunct marketing professor at UCLA’s Anderson School of Management. Stengel worked at Procter & Gamble from 1983 to 2008, holding a variety of positions including Global Marketing Officer from 2001 to 2008. Stengel serves on the board of Motorola, Inc. He holds a B.A. from Franklin & Marshall College and a M.B.A. from Pennsylvania State University’s Smeal School of Business.

James A. Wiatt

Jim Wiatt has been an independent consultant since June 2009. Wiatt served as Chairman and Chief Executive Officer of the William Morris Agency from 1999 until 2009, overseeing all areas of the entertainment company, including motion picture, television, music, publishing, theater, digital, sports marketing, business development, investments and corporate consulting. Before joining WMA, Wiatt was Co-Chairman and Co-CEO of International Creative Management, a talent management company. A graduate of the University of Southern California, Wiatt is a member of the Board of Councilors of the USC School of Cinematic Arts, former Chairman and current member of the Board of the Los Angeles Police Foundation, and on the Board of Directors of the Music Center of Los Angeles.

On May 28, 2009, Time Warner Inc. announced that its Board of Directors had authorized management to proceed with plans for the complete legal and structural separation of AOL from Time Warner. Following the proposed transaction, AOL would be an independent, publicly traded company. Time Warner has indicated that it aims to complete the proposed transaction around the end of this year.

That’s the core of Twitter’s pitch, of course, and it has helped the microblogging service raise $155 million, a $1 billion valuation, and forge partnerships with Google (GOOG) and Microsoft (MSFT). Not surprisingly, investors are looking to place money on related bets, from search engines that parse real-time data to location-based social networks with real-time updates, and even real-time photo-sharing sites.

The newest entrant: Hot Potato, a buzzy start-up that’s supposed to let users converse about a particular event, whether they’re attending it in person or watching from afar. When it’s up and running, that is. The five-man crew doesn’t have users or a product just yet.

But that hasn’t prevented the Brooklyn, N.Y-based company from raising about $1 million, sources say, in a round led by First Round Capital and RRE Ventures. A group of smaller investors, including Betaworks, the incubator that specializes in real-time companies, and Ron Conway, the angel investor best known for his Google bet, are also backing the company.

Hot Potato is led by Justin Shaffer, an eight-year veteran of Major League Baseball Advanced Media, pro baseball’s well-regarded Web unit. Shaffer has recruited three other MLB.com employees (one of whom subsequently left to get an MBA at MIT) to join him.

Shaffer wouldn’t comment about his funding round, but was willing to discuss his start-up’s general plans. They are finishing an iPhone app and plan to submit it to Apple (AAPL) in the next few weeks, he said, and will open their doors once that’s approved.

The big idea is an interesting one. People are already using Facebook and Twitter to converse about events in real time–think about Barack Obama’s inauguration, or Balloon Boy, or last night’s Yankees-Angels game.

Shaffer’s critique of those platforms, though is that “they break at scale–there’s no good way to filter the chatter so that  you, your friends, and a group of strangers with something relevant to say can all connect. Hot Potato, he says, will offer a “curated stream” in real time of all the data coming out of the event in real time. What we’re really focused on doing is bringing together the entire audience of an event, whether they’re at the event or watching at home.”

Business model? TBD, of course. But there are a couple of obvious ways to go. For instance, Shaffer thinks people who opt-in to a particular conversation–say, about an NFL game or a U2 concert–would be okay with seeing “in-stream” ads, as long as they were relevant.

But that’s a problem that’s best tackled once the service is up and running. We’ll check back then.