Little by little, AOL is offering investors more and more details about what the company will look like after it spins off from Time Warner. But the more AOL discloses, the less attractive the company looks. The newest problem: AOL’s steady flow of Google money is going away.
If you want to buy Bill Gates’s house, you need something like $150 million. But what about a tour of the place, guided by the Microsoft co-founder himself? Much more affordable.
Add one more voice to the chorus of conventional wisdom: The Web ad market has stopped getting worse, but it’s going to be a while before it starts getting healthy.
AppNexus, an ad-buying “platform,” has raised $5 million in round led by Kodiak Venture Partners, along with Venrock and First Round Capital. The company is one of many trying to take advantage of “real-time” bidding for Web display ad inventory.
Say what you will about Microsoft executives, they have been consistently on message during the past year or so. That message: Things aren’t getting better any time soon. Today: More of the same, from South Korea.
Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.
This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
Remember Microsoft’s plan to use “Family Guy,” Fox’s ribald, off-color cartoon sitcom, to promote Windows 7? No more, says Microsoft, which is pulling out of plans to sponsor a special episode of the show scheduled to run Nov. 8. What happened? Apparently, Microsoft realized that “Family Guy” is a ribald, off-color sitcom.
Here’s a good way to get your hands on scarce venture capital money: Create a start-up geared around Twitter-like “real-time” sharing and conversations. The newest entrant: Hot Potato, a buzzy start-up that’s supposed to let users converse about a particular event, whether they’re attending it in person or watching from afar. When it’s up and running, that is. The five-man crew doesn’t have users or a product just yet. But it has just raised around $1 million.
It’s easy to get the impression that everyone uses Twitter. And many people do! But new statistics indicate that four of five Web users are still Twitter-free. Worth keeping in mind as Google and Microsoft start plugging tweets into search results.
Condé Nast is still in layoff mode, but that hasn’t stopped the publisher from putting together an app worth writing about. It’s part of a digital magazine strategy that actually makes some sense.
Now that Twitter doesn’t have to worry about raising money ever again (right?), it can spend time tackling all sorts of projects, big and small. Here’s one of the small ones: The company has created a better way for users to flag spam accounts. The big stuff? Coming up.
Is there anything you people won’t watch online? Doesn’t look like it, based on the newest Web video numbers from Nielsen. While stats show that the overall size of the Internet video audience has increased by 12 percent in the last year, the amount of video consumed has shot up 25 percent.
Associated Press CEO Tom Curley told a group of journalists this week that his company isn’t talking to Google about renewing its licensing deal. But they have been talking for months and talked again this week.
Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.
Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore?
Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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