Thursday, September 24, 2009
Newspapers to Congress: Please Don’t Give Us a Bailout
The newspaper bailout proposal you may have heard about over the last few months? The newspapers want no part of it, says an industry spokesman.
That said, the industry wouldn’t turn down some help from Congress, says John Sturm, CEO of the Newspaper Association of America. He is testifying before a joint committee this morning.












Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
Many of you are just hearing Josh Marshall’s name for the first time, following the New York Times’s admission that columnist Maureen Dowd “failed to attribute” some of her column to him. But that’s a shame because Marshall’s site is noteworthy on its own merits: It’s a self-funded, profitable new-media site that does both blogging/aggregation and real reporting.
I’m still skeptical that “The Performance Rights Act,” which would require radio stations to pay musicians–or at least, music labels–whenever they play one of their recordings, will ever get through Congress. Not because it’s a bad idea, mind you, but because the music business seems like an unlikely candidate for Washington aid. The bill, however, did take one big step forward today.