The new conventional wisdom is that sooner or later, consumers will have to start paying for some of the stuff they currently get for free on the Web.
But will they actually pay up? Here, the conventional wisdom is not so helpful. Nor are studies predicting consumer behavior.
Are the folks who put together “The Office” clairvoyant or what? These things are written and shot many weeks in advance, yet last night’s episode contains a perfectly timed reference to the News Corp./Google paywall controversy.
If you’re someone who gets paid to market to people who use YouTube, there’s a good chance you already know about TestTube, the site’s suite of experimental services. The rest of us will find interesting novelties, like “Insights for Audience”: A nifty way to find out what people like–or unlike–you are watching.
If you want to buy Bill Gates’s house, you need something like $150 million. But what about a tour of the place, guided by the Microsoft co-founder himself? Much more affordable.
The newest twist in Google’s quest to wring more more money out of YouTube: Ads you don’t have to look at. That’s a refreshing change of pace, no?
You think you’re paying too much for cable TV? Check out this nugget, buried in satellite TV provider Dish Networks’ quarterly filing: The company has spent $328 million in its legal battle against Tivo this year, and that bill could keep growing.
Slowly but surely, YouTube has been able to bump up the number of “premium” content creators willing to hand over some of their stuff to the world’s biggest video site. Here’s yet another one: Funny or Die, the comedy site backed by Will Ferrell, Sequoia and HBO, among others.
Time Warner CEO Jeff Bewkes kicked off his quarterly earnings call by explaining why the company is cutting hundreds of jobs in its Time Inc. magazine unit.
But if you’re impatient, you can simply look at this grim chart, which details the publisher’s Q3 performance
Comcast couldn’t mollify Wall Street about its pending deal to buy NBC Universal this morning, because it refused to talk about the deal at all. The company did spend time, though, explaining the peril and possibilities that Web video poses for the cable giant.
No, you still can’t buy the Beatles on iTunes. But next month, you will finally be able to buy the band’s music–legally–in MP3 form. Provided you’re willing to pay way, way up.
Here’s another quick glimpse of the advertising market, courtesy of Viacom. The cable giant says ad sales are still down, but that the rate of decline is slowing. And in the fall of 2009, that constitutes pretty good news.
Would you pay $30 a month to watch TV via iTunes?
That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.
Hearst’s dude-centric UGO site, which has been without a permanent CEO since June, is still looking for a new boss. But in the meantime, it has some new blood: The company has brought in Hearst veteran Christopher Johnson to run programming and product strategy and hired Julie Shumaker to run 1UP, the gaming site it bought earlier this year.
Lee Clow, who gets credit for a couple decades worth of Apple’s iconic advertising campaigns, wants us to know that he isn’t going anywhere. Cool! Now, take a look at some Apple ads.
News Corp. is reportedly interested in purchasing the Travel Channel from Cox for something like $800 million. Here’s one way to help pay for a small piece of that deal: Sell off Fuel TV, its modest surf, skate and snowboard-themed cable channel.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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