Say what you will about Microsoft executives, they have been consistently on message during the past year or so. That message: Things aren’t getting better any time soon. Today: More of the same, from South Korea.
Lee Clow, who gets credit for a couple decades worth of Apple’s iconic advertising campaigns, wants us to know that he isn’t going anywhere. Cool! Now, take a look at some Apple ads.
BusinessWeek employees are waiting to hear if they’ll have jobs once Bloomberg takes over the publication, and I’m told that staffers expect to hear their fate shortly after Thanksgiving. That has to be unnerving, but I can at least offer a little bit of comfort in the worst-case scenario employees would be facing had they been purchased by private equity firm ZelnickMedia. The short version: Almost everybody gets fired.
Many newspaper publishers say the ad sales slump has stopped, but not at Wapo: Both print and Web ad declines accelerated over the last quarter. Newsweek, meanwhile, saw its ad sales drop by half.
News Corp. is reportedly interested in purchasing the Travel Channel from Cox for something like $800 million. Here’s one way to help pay for a small piece of that deal: Sell off Fuel TV, its modest surf, skate and snowboard-themed cable channel.
The layoff ax swings close to home today: The Wall Street Journal is closing its Boston bureau, which will result in up to nine job losses. News Corp. which owns the Journal as well as this site, has been pouring resources into the paper, but the Journal certainly isn’t immune to the pressures that all print publishers are under these days
So now that the economy is officially growing again, when will marketers start spending again? It can’t happen soon enough for ad-supported companies (and their employees). Today’s unpleasant news: Magazine heavyweight Meredith says things are getting better, but they’re still worse than last year, which was pretty bad to begin with.
What happens when one of the biggest bands in the world Webcasts a live concert on the world’s biggest video site?
You get a lot of video streams. Close to 10 million, says YouTube, adding that Sunday’s live Webcast of U2’s Rose Bowl concert was the single largest event it has streamed so far.
Here’s the counterpoint to Publicis’s mildly optimistic take on the ad market yesterday: Rival ad-holding company Interpublic Group’s report, which is mildly pessimistic. But the takeaway is the same: If things get better, anyone who’s not Google won’t see much real sign of it until next year.
The man who helped shape CBS’s standalone Web video strategy explains himself, for the record.
Digital music entrepreneurs Dave Goldberg and Bob Roback, who built up Launch Media in the 1990s and ran Yahoo’s music group for much of this decade, are trying their hands at tunes again.
This time, though, they’re not trying to convince consumers to pay for music or asking advertisers to subsidize it. Instead, they’re trying to act as a middleman between labels and publishers who own music and advertisers, Hollywood and other folks who want to use the tunes for commercial purposes.
Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.
This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
News for the foodie/NY blog scene: Ben Leventhal, co-founder of the influential Eater blog, is headed to GE’s NBC Universal, where he’ll oversee “lifestyle content” for NBC’s growing local Web unit.
It’s all well and good for Google to say the worst is over. But what about media companies that survive on revenue streams other than search ads?
Things should be better for them, too, says Publicis, one of the biggest advertising companies in the world. The French holding company, which announced its results today, says things bottomed out this summer.
All the news we can’t tell you about? Most publishers can’t even get Apple to acknowledge that it’s working on a tablet, but maybe the newspaper of record has more pull. In any event, its top editor is staying mostly mum.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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