I’ve been reporting a steady drip of cautiously optimistic forecasts for the ad business, but this one is less sunny: A JP Morgan survey of ad buyers says they’re unlikely to boost spending until next year.
The good news: Two of music’s biggest acts helped slow the industry’s sales slump last quarter. The bad news: It’s still slumping. And the Fab Four and MJ are probably out of tricks.
Twitter notched yet another milestone yesterday when it finally showed up on comScore’s index of Web search milestones. The catch: It barely registered, pulling down a search share of just 0.001 percent. But I’m sure that comScore is missing the majority of Twitter’s searches. So what’s the real number?
Newsflash: More data confirm that ad spending was really bad last year. But ad execs–at least those in certain industries–say things may be bottoming out this spring.
Along with a $25 billion write-down, Time Warner announced that operating income would be lower than it had predicted for 2008, in part because of weakness at AOL and Time Inc. J.P. Morgan analyst Imran Khan thinks that means AOL ad revenue fell off a cliff at the end of the 2008.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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