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MediaMemo

Tuesday, June 16, 2009

Why Advertising Still Doesn’t Work: Sprint Tries Its Hardest To Sell Me an iPhone

sprint-adI’m a Sprint customer, so the wireless company knows where I live, how to find me online, what kind of phone I have and what I spend each month. And it knows my contract expires at the end of the month. So why isn’t it trying hard to keep me from the clutches of AT&T and its iPhone?

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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