Tuesday, September 29, 2009
How to Market an iPhone App: Get Apple to Market Your iPhone App
There 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?
Sunday, August 9, 2009
Microsoft’s Addition by Subtraction: Goodbye Razorfish, Hello Bing Customers
Give this to Steve Ballmer: After getting roundly hammered in the past few years for either missing out on deals (see: AOL/Google) or paying too much for the ones he did land (see: Facebook at $15 billion), he seems to be on a roll.
Last week, Microsoft was roundly praised for the way it structured its Yahoo deal. And today, the company seems to have struck a smart pact with Publicis, which will pay $530 million for Redmond’s Razorfish digital ad agency, which Ballmer never wanted anyway. Just as important: The French ad giant will agree to buy a certain amount of search and display inventory from Microsoft over the next five years.
Sunday, June 28, 2009
Microsoft Tries to Sell Ad Agency It Never Wanted
Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
Thursday, March 26, 2009
Another Twitter Ad: AT&T Sponsors “March Tweetness”
Earlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft. Here’s the next one–a “March Tweetness” page, sponsored by AT&T.
Tuesday, December 2, 2008
Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent
It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
