How did the New York Times end up serving a fake–and potentially dangerous–ad from its NYTimes.com site over the weekend? It got paid to do it by someone masquerading as a legitimate ad buyer.
Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
If you’re not paying attention, it may seem as if the cratering economy hasn’t stopped the steady stream of start-up funding announcements.
CrispyGamer, a newish videogame site, for example, just announced that it had raised $8.25 million from J.P. Morgan’s Constellation Ventures.
But unless it can figure out how to boost its ad rates, it’s going to need every penny.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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